Daily Archives: May 8, 2015

Reasons Video Marketing Makes Sense

video marketingContent creation doesn’t revolve in text-only pieces alone; video also matters. As a matter of fact, concentrating just on text can cause you to lose precious opportunities to get noticed, generate traffic, gather leads, and close sales.

Whether you’re trying to secure a Google ranking above the fold, or strengthen your hold onto the top position, you should more than consider producing videos to achieve your web marketing goals. PR Caffeine explained, “SEO in MN is always changing. The search engines are constantly adjusting their algorithms to ensure the best content appears at the top of the search engines.”

Diminishing User Attention Span

As time goes, people are getting more impatient in reading texts over the Internet. According to the most recent numbers from the Statistic Brain Research Institute, the average attention span of an Internet user is just 8.25 seconds — that’s even shorter than the gold fish’s. This leads to higher bounce rate, which means your visitors just enter and exit your site without engaging whatsoever.

Videos make a great antidote because they tend to make your pages “sticky.” These are less stressful to consume, and therefore can glue visitors to stay on your site and prompt an action better than plain text.

Better Search Footprint

Even if you choose to upload your videos just to YouTube, a Google-owned website, you have better odds to rank higher on the keywords you’re targeting. Other than the major search engines, you also have a chance to market on video-searching sites to take your web presence to new heights.

Powerful Link Bait

Between a rich-video snippet and text-only metadata, Internet users are more likely to click on the former. The mere size of thumbnails are enough to arrest the eye and overshadow other links in the search results. If your CTR is ailing, videos can give your campaign a boost.

Your losses outweigh your gains without videos. If your current content creation strategy isn’t bearing the fruits you expect, then it might signal a change in your approach.

The Rise of Modern Suburbia

Living in SuburbiaThe rise of urban development meant that more and more people are moving out of the suburbs and into the big city. Even in Texas, where the image of a country-living folks is most rampant, the state is seeing more people moving to the cities.

Nevertheless, what if you can get the comforts of city living and the slower-paced lifestyle of the country? This is just one benefit of modern suburbia, and there are more reasons it is making a comeback.

Good old quiet living

The main appeal of suburban living is the more peaceful and quiet atmosphere. Unlike in the bigger cities there are less cars driving through the streets, which also mean there is less pollution. Many homes for sale in the Woodlands are far away from the more commercial areas to maintain this idyllic setting.

The suburbs also have more parks and natural scenery that serve as retreats that are more natural for its residents. If you are tired of the usual grim and gray of the big city, a quick stroll through the suburbs is an entirely new experience.

Larger living spaces

In the big cities, you will probably have to settle with smaller living spaces like apartments. This cramped lifestyle can be unhealthy and overbearing, especially when compounded by the noise and the busier lifestyle of the big city. Houses in suburban areas are generally larger and have even bigger lots for backyards.

A greater sense of community

One of the reasons to move to the suburbs is the tightly knit communities it fosters. The pleasant atmosphere that suburbia offers means that people are generally happier and more willing to help each other out. This greater sense of community means that living in the suburbs is safer, and is a more conducive environment to raise children.

If you are tired living amidst the hustle and bustle of the big city, consider moving to the suburbs for a mix of quiet living and modern comforts.

Getting Past the Tricks: Securities Fraud and Its Classifications

lawyers in HoustonEnron, Tyco International, and WorldCom – what do these three companies have in common? They earned high revenue with numbers amounting to millions. They engage in great investments in their respective industries, making them the corporate giants of their time. Most of all, these companies were involved in stock scams and securities frauds.

While securities fraud is not complicated in itself, it can be hard to understand if you are not fully aware of the regulations and all these entail. When it comes to white collar matters, Houston lawyers classify these into three:

Company Committed Securities Fraud

This occurs when a corporate director or officer does not provide accurate reports of a company’s financial information. As a result, the false information can increase the value of the company’s stocks and encourage stockholders to buy more shares. If the company becomes bankrupt, the shareholders who entered the corporation can lose their investments completely.

Insider Trading

This occurs when an individual uses the company’s confidential financial information to decide on whether to buy or sell the stock. For instance, an accountant notices the company might be heading towards bankruptcy. If the accountant or other parties involved sell their stock without the knowledge of the company’s board of directors, they have committed insider trading.

Third Party Misrepresentation

This occurs when a third party provides false information about a company, an industry, or the stock market. Common examples of this securities fraud are the “pump and dump” schemes. In this case, an individual will approach a small company or a start-up with low-priced stocks, and then buy large amounts of its shares. The individual will send false information to encourage other shareholders to buy stocks and drive up its price. Once the price is high enough, the individual or parties involved will sell their shares.

Even corporate giants are not an exception when it comes to the law. Be aware of the regulations—don’t be a fraud.