Every time Google updates its algorithm, it affects all aspects of your SEO marketing efforts — including your keyword research strategy. This means that you should also get in the habit of revisiting your strategy to see if it’s still working or not.
Below are top three things to keep in mind when tweaking your keyword research strategy:
1. Never Force Keywords
Keyword stuffing and placing keywords in places where they obviously don’t belong is simply a no-no. Modern and effective SEO is all about using keyword variations and phrases that flow naturally within an article, explains SEO Werkz and other top SEO consultants in Utah. This is to preserve user experience and to communicate to search engines that you value user experience above everything else and deserve a higher ranking. If a keyword or phrase sounds forced, don’t use it or use a variation of it. If you’re still not sure, think like a user.
2. Use a Balanced Combination of Long-Tail Keywords and Head Terms
Long-tail keywords have more than three words, like “How to contour a round face,” while head terms are simple and short keywords like “contour tips.” The difference between the two is that most SEO marketers prefer head terms, which means that you’d have to compete with thousands of sites for them, which means that you have more difficulty ranking for them.
On the other hand, while long-tail keywords are less competitive, they’re also searched less by users. The bottom line? You need to understand how your target market searches for things online and use both long-tail and head terms in your SEO campaign.
3. Identify What your Target Market is Searching for
The most vital thing for keyword research is to know what your target market is searching for when they go online. Put simply, if you cannot imagine your target consumers using your current keywords when they search, perhaps it’s time to replace them with new ones. You have to create content that would serve your target market after all.
All in all, you should never be complacent when it comes to keyword research. Reevaluate your strategy every few months or at least whenever Google releases updates. You might have to come up with new ones when your current ones don’t work anymore and get into the mindset of your target market.