While many adverts receive criticism left and right, you can’t conclude that the whole discipline is bad. Advertising has many benefits, and some are not recognisable until you declare that Brand X is your favourite cereal brand or you helped a non-profit organisation. Here are some benefits of the messages crafted by some of the biggest names in advertising like BBDO, McCann Worldgroup, and even by local suppliers like Fab Signs.
Adherence to Quality
Advertisements somehow act as quality control. The manufacturer is compelled to maintain the quality of the goods they advertise on billboard and banners. Otherwise, they make themselves recognisable for the wrong reasons.
Information Service
Advertising, depending on the advertiser and the message, also aims to educate consumers. It enables them to make sound decisions when it comes to purchasing, which also makes it possible for them to make the most of products and services. Furthermore, it’s the most appropriate way to extend messages running on themes like goodwill and advocacy.
Social Neutraliser
Advertising also bridges the gap between the social divide. Take a look at this: the country’s Governor-General and a person earning a minimum wage both get the same paste from the bottle of Vegemite. People living in the same state, regardless of their social standing, can get the same brand of cookies.
These are only some of the benefits of advertising, whether it’s in the form of a written sign or a TV spot. It’s not always a bad wrap.