Category Archives: Business and Marketing

Three Tips For Promoting Your Gym

GymStarting a gym is a lucrative business idea, as more and more people are leaning towards the healthy lifestyle. There are some investments you need to make for you to earn big in the long run. These include equipment, personnel, and of course marketing.

Investing in the marketing aspect of your gym can help grow your business. Often, some gym and fitness centres are quite clueless on how to promote their business. They may even think that this side of the business is expensive.

If you are looking for some tips on how to do it right, here are some of the pointers to keep in mind, as approved by a reliable fitness marketing agency.

Work with influencers

If you want to target young people who are looking for fitspiration, you will need to work with influencers. Your influencers, of course, should be fitness enthusiasts to make your marketing campaign credible. This is a much cheaper way to market your gym compared to getting local celebrity endorsers.

Build an app or website

Your target audiences are online, so you need to reach them in various ways. Other than a social media page, you may need to build an app. Make it useful by adding some functions, such as heart rate recorder, steps tracker, and exercise scheduling. A website is also useful for sharing fitness information (through your blog)

Go free

Brand activations are a nice way to make your brand much more known. For one, you can set an “Open Gym” where people can work out for free. If they sign-up, they may get the free services of a fitness trainer for a month.

Marketing your gym should not be a difficult task. You have to keep it simple for your messaging to work. Partner with a reliable creative and digital marketing agency to make your plans happen.

Learn from These Examples of Successful Marketing Automation

Automation conceptThe facts are self-revelatory for marketing automation; 67% of industry-leading companies will be more likely to use marketing automation, according to the Aberdeen Group’s 2014 report. Another report from eMarketer states that marketers making use of automation have recorded a 50% increase in conversions from various campaigns.

Whether deployed in a B2B or B2C context, marketing automation has proven to be a game changer for companies in the online terrain. Aside from providing the opportunity to engage customers and prospects one-on-one, it also enables the business to build an actionable database of information that can be leveraged for brand building and loyalty programs. So, if your business is still struggling, here are a few examples a professional marketing automation agency can use to make a difference in your efforts.

Welcome campaign

How many emails can be sent personally especially if the company is operating in a customer-dense environment? The best bet is to automate the welcome emails. This ensures a standard yet personalized email for everyone who signs up.

Onboarding campaign

Customer onboarding has grown to immense levels of importance. Statistics indicate that majority of apps lose 77% of their daily average users within just three days of installation because users don’t know how to use the app. Onboarding helps to reverse this trend for savvy brands as they gently train users in the right usage of the platform.

Reactivation campaign

Lethargy in usage is frequent in business and many have passed through that phase. Some survived while others didn’t. The difference in many cases is the proactive move to re-engage users or customers. Marketing automation helps to bring them back into the fold.

List cleaning

While it’s great to have a long list of customers, it’s far more important to have those who are more likely to provide value to your bottom-line over time. Get rid of uninterested contacts and increase the delivery rate to popular email providers.

Marketing automation continues to gain vast relevance and increasing importance in online marketing as it delivers positive results while enhancing efficiency and efficacy of campaigns.

Venturing into Events? Here are Some Business Ideas

Events manager checking the business calendar Thinking of starting a business? Consider venturing into events. This may sound a lot of hard work, and actually it does. But what’s good about it is that the business can be lucrative, depending on the field you are going into.

Venturing into such business comes with income opportunities, knowing that you will never run out of events. There will always be people who will be celebrating birthdays, weddings, anniversaries, and other milestones. If you plan to go at it, know that there are many disciplines you can choose from, each of which requires some budget, some level of expertise, and a team of reliable people.

Event venue

An event venue is a good business idea, as all you need to do is property maintenance. You can earn money by renting out your place for parties and gathering. If you want to take it a notch higher, you can go for an all-glass venue. You don’t need to worry about it, as there will always be event venue contractors to work with.

Catering business

If you love cooking, you may want to make money from it by preparing dishes for clients. For you to stand out, you need to offer a signature dish. This may need a little investment, which includes training, equipment, and a reliable kitchen. And if you want to expand it, you can offer cakes and food styling services.

Planning and production

If you want to just handle a small team, you can start an event coordination business. This will be more concerned with event planning and picking suppliers, from caterers to photographers and entertainers.

What’s better about becoming an event supplier is that you get to be part of your client’s milestone. You get to see their smiles and joy because in one way or another, you have contributed to that happiness.

Organised Office Furniture is the Key to a Successful Business

employees in a conference roomA well-organised office encourages productivity among employees and can promote a positive culture that your workers, and even guests, would love. Office organisation could be the key to your business’ success, so pay attention to your office layout and make sure that everything is in their rightful place.

Start with a Good Space

Your space doesn’t have to be a five-star business address, but setting up shop in a good location can help boost your employees’ morale. Also, invest in a commercial space that’s wide enough for all your employees. Keep in mind that employees in cramped workspaces tend to develop feelings of dissatisfaction. Besides, having ample space allows you to receive and entertain guests without disturbing or distracting your workforce.

Find Suitable Furnishings

After securing a place, your next task would be to furnish it with pieces that reflect the nature of your business and the image you want to project. For example, when furnishing a boardroom in the UK, select furniture pieces that exude professionalism and quality. If your business is in the IT industry and your business branding leans towards modern and edgy, minimalist office furniture with bold colours will suit your boardroom.

Consider also the size of your office rooms. Avoid oversized furniture; they’ll only crowd your employees’ workspaces. Choose comfortable chairs and desks that are the perfect height. Make sure rooms are well-lit and provide conference areas where your employees can sit together and collaborate.

Seek Help from a Designer

It may seem easy to pick furniture, light fixtures, artwork, and storage systems for an office, but it can be tricky when you have so many things to think about (I.e. floor space, furniture dimensions and usability). It helps to find a proficient and dependable supplier, one that can help you come up with an office layout that’s conducive to working. This, in turn, will encourage productivity among your employees and become instrumental in your business’ success.

4 Things Truck Drivers Must Have to Land a Job

Qualities of a Professional Driver Many companies are looking for reliable drivers who can deliver goods to consumers safely. They are entrusting the safety of their items to someone else, which is why they take the necessary precautions when hiring drivers.

If you are a driver looking for a decent job in the trucking industry, you must have what it takes to get hired. A trusted HGV driving agency outlines the things you should have to land a job.

Knowledge of traffic and road safety rules

This may seem too basic, but it is probably what separates a reliable driver from the rest: knowledge of the road safety and traffic regulations. Learn about The Highway Code and make sure you always practice safety on the road.

Knowledge of vehicle functionality

It is not enough that you know how to drive and you have a licence. You must know how vehicles work as well. This is crucial because employers want their vehicles well taken care of. You should know the limits and find ways to maximise the efficiency of the truck you are driving.

Vehicle maintenance skills

Other than having knowledge of cars and the functions of every part, you must know how to troubleshoot at least minor mechanical problems. This saves time, no need for frequent visits to repair shops and helps you and your employer avoid the repair costs.

Defensive driving skills

Defensive driving is the safest driving style there is. This style is about acknowledging that whilst you have no control whatsoever over how other people drive, you have total control on how you do. Always drive carefully and be mindful of other drivers’ safety and behaviours.

Having these qualifications will increase your chances of getting the job you want. Impress the employer in your interview to gain an edge over other applicants.

Property Improvement with HUD 221D4 Loan

Home exteriorIf you are into land development or project development investment, then you should consider a multi-family residential unit. The reason a lot of investors and property owners consider the HUD 221d4 loan is the long-term aspects of the loan, the high percentage of the loan, and the non-recourse clause.

Non-Recourse

One of the soft commitment terms of the loan is the MIP, or mortgage insurance premium. What it means is that part of the owner’s payment goes to the mortgage insurance premium. This ensures that whatever happens to the property, the mortgage is paid.

On top of that, the non-recourse condition means that if in case the loan is not repaid, the lender can only take back the collateral for the loan. Even if the remaining loan balance is more than the value of the collateral, the lender cannot go after any other property.

40 Year Amortization

Single-family units seldom have more than 20-year mortgages. In the instance of the HUD 221D4 loan, the amortization period is an extra long 40 years. This allows the borrower to earn money from the property even as he is still paying the mortgage.

The aim of the loan facility is for the HUD to assure mortgage companies that they will pay if the owner defaults. It also provides for the possibility that the loan may not be repaid.

However, for the property owner, the 40-year amortization means that the monthly amortization will be much lower than any other kind of loan.

Loan Amount of Up to 83.3% of the Property Cost

The property owner can loan up to 83.3% of the property cost, which can be used to extend the property or to repair and improve it. Improving property or extending the property for multi-family units means that either more tenants can rent, or that the improvements can lead to increased rents. 83.5% of the property value is a huge amount which can lead to long-term improvements and repair.

The HUD 221D4 Loan is not for everyone. Only those who are going to invest in the long run development of property should avail of the loan.

Bed Bug Infestation: Ways to Prevent and Stop It

Clean, modern style bedAlthough bed bugs are not known to transmit diseases to people, they can be a nuisance in your home. Members of your family might have different responses to their bites. If you don’t want your family to sport red, itchy bites on their skin, you need to have these measures in place.

Maintain cleanliness

Thoroughly vacuum your home regularly especially those hidden areas, which could be the perfect hiding spots for bed bugs. When you’re changing bed sheets, you also need to take the time to inspect the mattress for blood spots, cast skins, or bed bugs feces, which could appear like tiny dark spots on the seams, tufts, or folds of your mattress. Furthermore, avoid clutters in your home to reduce hiding spots for these critters.

Be vigilant

When you’re using shared laundry facility, be sure to transfer your clothes from the dryer directly to a new plastic bag. High temperature eliminates these critters, which is why pest control professionals employ bed bug heat extermination methods to eliminate these pests.

If you’ve had visitors, be extra mindful when you’re cleaning the house, as bed bugs can easily be transported through their luggage.

Know the early signs of infestation

It helps to be aware of the early signs of bed bug infestation before they get out of hand. Some signs to look out for are itchy bite marks in areas like the arms, hands, face, and neck. Some bite marks could disappear after a couple of days while some could become a fluid-filled blister. You could also sense a musty and unpleasant smell in the room.

Bed bugs are one of the most resilient pests. They spread from room to room, and they can travel long distances lodged in clothes, furniture, or luggage. And they can go on without food for months and even years. Thus, if you’ve noticed some signs of infestation in your home, it’s best to be proactive in dealing with it and seek the advice of a professional before it gets to be too much of a problem.

Farming: A Source of Good Income Waiting to Be Tapped

Vast corn fieldMany Americans take the professional route to financial success, wanting to become prominent executives someday. Others engage in business because of its unlimited income potential. Few people engage in farming because it is dirty, unexciting and unattractive. If you are among them, think again.

There is money in farming, but few people realize it, and they are the ones who benefit from it. If you want to be among them, here are some things to remember.

Right crops

Corn, soybeans, wheat, cotton, and hay remain to be the priority crops in the United States. But they are not necessarily the most profitable. As a rule, go for high value, high-yielding crops. But if you are more adventurous and risk-taking than others, venture into non-traditional, but very profitable specialty crops.

Right technology

Much has changed in American agriculture. Technology has come in strongly. Modern farmers now talk of highly mechanized farming, use of GPS systems, and drones to monitor the condition of their farms. Even the use of fertilizer has changed, as farmers are now shifting to liquid fertilizer, with fertilizer tank fabrication providers servicing farms – big or small – in different parts of the country, resulting in more efficient fertilizer application.

Right marketing

Beyond the farm, marketing comes in. This is critical as this is where the farmer gets his rewards. While hunting for the right buyers will lead you to higher prices, it may also be wise to enter into a regular supply contract with a good buyer when you find one. This, however, shouldn’t keep you from having a fallback buyer. Keep in mind, though, that it is always more profitable to deal with the direct users, rather than with middlemen.

In many families, it is the older generation who do the actual farming, while the younger ones prefer employment in the urban areas, or trying their luck in business. Nothing wrong with these. But looking at new developments in the farm scene might bring about a change of mind.

How the Different Types of Sandblasters Work

man sandblasting metal beamsOtherwise called media blasting, sandblasting is a process that cleans paint or rust off a metal surface. It is an efficient and robust process that requires skill. At the end of successful cleaning, the metal surface should be ready for finishing.

There is more than one type of sandblaster in NZ. However, all of them use a universal principle: A powered gun propels sand to a surface at high speeds, cleaning it thoroughly. Below are the three types of sandblasters you can use to clean surfaces.

1. Gravity-fed sandblaster

Here, the gun relies on gravity to direct the silicon sand to the surface. The surface of the gun has a hopper whose job is to supply sand as the pro works.

Upon pulling the trigger, the machine releases sand while it lets more into the barrel through the hopper. The hopper then stores the sand for use in the future.

2. Pressurized sandblaster

A pressure blaster has a pressurized canister that holds the sand. When connected to the gun, and the trigger is pressed, sand comes out of the canister. This type of blaster is expensive because the canister is not refillable — expect to pay more if this is your pick.

3. Siphon blaster

As the name suggests, this blaster relies on a siphon. The gun connects to a sand reservoir and an air compressor. When air gets in, it forms a uniform sanction, causing the gun to pull the sand out through the barrel. You can reuse sand in this operation, and it is ideal for cleaning large surfaces.

Sandblasting comes in handy during home renovation or auto refinishing. It makes work efficient and saves time and energy. What takes you hours to do will take the pro a few minutes, depending on the size of the metal surface. Selecting the right kind of abrasive media goes a long way in making the process perfect.

4 Packaging Material Types You Can Use

Cooking oil in plastic bottle packagingFirst impressions last. This is the reason businesses invest in packaging materials — not only to keep their products safe, but also to market them.

NashPackaging.com and other packaging supply companies use a variety of materials depending on client needs. As a business owner, it’s important to know the different types of materials to know which one is the best for your business.

1. Plastic

This is one of the most common types of packaging because of its versatility, durability, and affordability. Over the years, however, people have seen the negative effects that plastic packaging brings to the environment and is putting on efforts to reduce consumption or find alternative ways to produce them.

2. Paper

Tissue paper is usually stuffed in boxes to avoid movement in the packaging, while big cardboard boxes are used to store and ship materials that are already packed. Paper packaging has many uses and comes in various designs. It’s one of the most affordable and most eco-friendly packaging materials.

3. Metal

Metal packaging is commonly used in food like canned goods, as well as medicine (think foil wrappers). It is known for its durability and increased protection. While metals can easily be recycled, it costs more than the first two materials due to its qualities.

4. Glass

It can be recycled over again without losing its original quality. This is perhaps one of the most notable characteristics of glass packaging. Glass is often used in food, cosmetics, drinks, and even decorative items. The use of glass gives an image of higher or superior quality and is the reason why its market is still very wide at present.

Your packaging says a lot not just about your product, but your company as well. Choose and invest in them wisely.