Category Archives: Business and Marketing

Why a Pizza Franchise is a Great Option for First-Time Investors

delivery man bringing pizza to customer's doorstepFor those who want to enter a business venture but are unsure how to begin because it’s your first time, it’s best to choose a franchise that’s solid and straightforward. Therefore, let’s avoid the technical business terminologies and aim to present how pizza franchises can benefit you in the best but simplest way possible.

You can start with these top three advantages.

An Extensive Market

Your target market includes varying cultures, different age groups and all genders. Also, this delicious dish is currently making waves internationally. Many countries even have their own local versions of it.

According to the research company Gallup, more than 90% of Americans regularly eat pizza while other countries have their own booming statistics. These are your possible future loyal customers.

Time-Proven Business Plans

Buying a pizza franchise means you will be under a popular and established brand that will guide you through their business setup, plans and operations. Since they already have the experience and success backing your first-time venture all the way, it would be easier for you to succeed in your first enterprise.

Just make sure you choose a proven and successful franchise package and company, so you are given a bigger chance at being a hit in your community.

Convenient and Popular Product

Hardly anyone can say no to pizza. What was originally offered only in restaurants is now being directly delivered to homes, offices and other venues and this adds to the number of customers pizza franchises are now serving.

There are a great number of choices for flavors, toppings and sizes that buyers can easily personalize their orders, making pizza even more enjoyable for consumers.

These are just a few of the best reasons you should consider getting into the pizza business. This is a venture that offers a convenient, delicious and even personalized food item to a great number of loyal customers.

If you intend to make a mark in the business community despite being new at entrepreneurship, invest in a pizza franchise. It’s still one of the best ventures to date.

You Just Opened a Salon? Here is How You Successfully Grow It

Stylist in hair salonSo you just started a salon business? Now is the best time to do so since this industry is growing. It has made a significant comeback since the recession, and it is expected to continue to grow in the coming years.

If you’re now operating one, then you must know the things that go with owning a salon. To recap, learn about the three phases of a salon business to give you a solid foundation.

Operating the business

The first thing you have to know for a solid foundation about business is knowing how to operate one properly. You have to turn the ideas that you have into concrete plans.

Consider these questions in making your business plan:

  • What is my estimated budget for the operations of a salon?
  • What are the non-negotiable costs?
  • Is my location ideal?
  • Am I targeting the right customers?
  • Is my staff complete or should I hire more?

Answering these necessary questions and consulting a business mentor about your operations will serve as your roadmap. It will also be a definite way to guide your business to success.

Keeping the salon open

Now that you’ve been operating smoothly, it is time to materialize the plan to keep it going and open.

Here are the important things you have to consider:

  • Be sure that you will make it a comfortable place that they would want to visit.
  • Render them excellent service. Keep them coming back with their great overall experience.
  • Save money for marketing. Set marketing plans to attract more clients and become successful.

Growing your business

You have made your salon business a success. Then it is the right time for expansion. The good news is that a salon business loan is available and you can apply. This can aid you in furthering your business ventures, such as opening up a second branch or having a major renovation.

Don’t hesitate on this investment because beginning a second location is a great opportunity to grow your business even more.

Now that you know how to run your salon business, get ready to start doing them. Make sure you operate your salon properly, keep it open, and seek ways further grow it. Now success is now within your reach.

Why Healthcare Franchises Are Perfect For Military Veterans

Military veterans smilingMilitary veterans are particularly successful at managing franchise businesses because of their disciplined behavior and adherence to strict protocol, which is somewhat similar to following a franchisor’s guidelines.

It’s not surprising then that veterans own one out of seven franchises in the U.S., including franchises in the healthcare industry. It’s even one of the more common types of franchises they take as they are most likely familiar with how the system works for those who require medical care.

Home Care Opportunities

Senior Helpers’ homecare franchise opportunities are just some of the best options for running a healthcare business, especially since Americans spend a significant portion of their money on medical expenses.

Healthcare spending in 2016 reached $3.3 trillion, or nearly $10,350 per person. This figure placed the country as the top spender for medical services in the world. Critical illness accounts for 50% of expenses with $104,515 of per-capita spending. It would take a while to crunch these numbers and find out how much you can earn from a specific market, but it is apparent that a healthcare franchise is a promising venture.

Franchisee Qualifications

Veterans are perfect candidates for franchisees not only because of their ability to follow a routine, but also due to their leadership skills. Any kind of business requires someone who can effectively manage a team, after all.

However, the real advantage of owning a franchise involves different incentives for them. Many franchisors offer a 10% discount on their franchising fees as a way of helping veterans in adjusting to civilian life. The government also has several programs designed to assist them in buying a franchise.

Veterans should consider a franchise as a good source of income. It also helps them to get back on their feet, while still applying the skills they learned in the military to the business world.

Record Demand for Commercial Real Estate Drives Prices in Vancouver

a view of office buildingsIf you have a chance to buy commercial property for sale in Vancouver, you should grab it. Commercial real estate rental rates are rising as the low supply meets high demand. The trend began in 2016, and experts believed it had peaked by the end of 2017. However, the numbers show that is not the case.

Office Space

Office space vacancies were 10% by the end of 2017. By the opening 2018, it was 5%, the lowest in North America. Developers are rushing to create more space, but it will take at least two years for any of them to be ready. In the meantime, the rent for office spaces is rising.

Some high-end office buildings sell out for as much as $2,000 per square foot. With lease prices at around $50 per square foot, this is a good investment. Pre-leasing is also doing brisk business, with tech companies such as Amazon taking over large chunks of office real estate.

Industrial Space

Office rentals are not the only ones seeing a boom in the market. Industrial spaces are also running out, mostly warehouses. Vancouver has a current vacancy rate of just 2.3%. e-commerce companies looking for a place to store their products took up most of the occupied or reserved spaces.

Rental rates soared by 13.6% in 2017 at $10.23 per square foot because of this demand. Some analysts believe that Vancouver may be the first city in Canada to develop multi-story warehouses.

It is a good time to invest in commercial properties for sale in Vancouver. If you can get a good price considering the potential returns, you should consider putting your money in now while demand is high.

Some experts say that the surge in demand and prices in the past two years will stabilize as companies look outside of Vancouver for more affordable options. Even then, the city will continue to attract top companies for a long time to come.

Improve Efficiency in Your Warehouse with These 2 Steps

Store house rackThe key to running successful warehouse lies in your ability to maximise productivity while saving on time and costs. To achieve such a feat, you need to go beyond putting everything in its rightful place for easy access.

In addition to an excellent pallet racking system, you need to refine your processes as well. Increasing efficiency is essential to cutting costs, and making small changes, regardless of the size of your operation, can help improve workplace efficiency.

1. Review Your Layout

The layout of the facility influences the productivity levels, with a poor layout causing you to lose precious work hours. For the best results, you need to create a layout that centres on the kind of goods that you handle. This way, you can give priority to fast-moving goods and have them near the front. Such a move saves on time and helps you to fill many orders on a given day.

Having a great layout also eliminates numerous safety hazards including fires and injuries. Having clearly defined routes also increases turnaround times.

2. Embrace Technology

Evolving warehouse technology provides custom solutions to suit any operation that you may have going, and it affords you a boatload of benefits. It reduces many of the manual chores to a click of a button to let you put your workers to better use. With the help of barcode scanners, you can take inventory of your supplier at the entry point.

Doing so eliminates the need for a manual count. You can use the data that results to track your sales identify fast moving products and predict your sales. Technology lets you avoid stock outs while sparing the losses that result from obsolete inventory.

The key to running a profitable warehouse depends on your ability to streamline your operations. With the help of modern technology, you can increase your operational efficiency and grow your profits.

Modern Living: A Guide to Fire Pits and City Life

Modern fire pitEven in the city people enjoy gathering around the warmth of a fire. Choosing between a wood- and gas-burning fires pits should be a decision you consider carefully. In a rural setting, wood-burning firepits are definitely the choice. However, in a city setting, there are a few more things to consider.


Urban fire pits have to match up to their surroundings. Though there is a certain charm to wood-burning fire pits, fire glass crystals, and other decorative elements make gas-burning fire pits sights to behold.

Brightly colored fire glass crystals evoke a feeling of magical fantasy while remaining classy and elegant. Wood-burning fire pits can be problematic in an urban setting. The smoke produced can be unsightly and can bring about complaints from the neighbors.


Some cities regulate or even prohibit the burning of wood within city confines. Gas-burning firepits produce almost zero smoke, minimizing the risk of an overly excited neighbor calling emergency services.

Less smoke also means less soot and particles. About 80–90% of wood smoke is fine particulate matter. These cause irritations to the eyes and lungs, causing sneezing, coughing, or shortness of breath. The dangers are heightened on people with asthma and heart problems.

Chronic exposure to smoke can also lead to respiratory problems, lung cancer, and heart disease. Both wood and gas-burning fire pits have safety issues, but proper installation and use can bring down the risks to negligible levels.


In a rural setting, it is most convenient to use a wood-burning fire pit since wood is free and accessible. In a city setting, access to wood is limited and a bit costly.

Wood also takes a bit of time to light, maintain, and clean up. On the other hand, gas-burning stoves need less maintenance, are easier to use and need almost no cleaning.

Take into account where you live before deciding on a fire pit. Your city may have regulations on size and fuel, so do a bit of research to make sure you abide by the rules.

Three Tips For Promoting Your Gym

GymStarting a gym is a lucrative business idea, as more and more people are leaning towards the healthy lifestyle. There are some investments you need to make for you to earn big in the long run. These include equipment, personnel, and of course marketing.

Investing in the marketing aspect of your gym can help grow your business. Often, some gym and fitness centres are quite clueless on how to promote their business. They may even think that this side of the business is expensive.

If you are looking for some tips on how to do it right, here are some of the pointers to keep in mind, as approved by a reliable fitness marketing agency.

Work with influencers

If you want to target young people who are looking for fitspiration, you will need to work with influencers. Your influencers, of course, should be fitness enthusiasts to make your marketing campaign credible. This is a much cheaper way to market your gym compared to getting local celebrity endorsers.

Build an app or website

Your target audiences are online, so you need to reach them in various ways. Other than a social media page, you may need to build an app. Make it useful by adding some functions, such as heart rate recorder, steps tracker, and exercise scheduling. A website is also useful for sharing fitness information (through your blog)

Go free

Brand activations are a nice way to make your brand much more known. For one, you can set an “Open Gym” where people can work out for free. If they sign-up, they may get the free services of a fitness trainer for a month.

Marketing your gym should not be a difficult task. You have to keep it simple for your messaging to work. Partner with a reliable creative and digital marketing agency to make your plans happen.

Learn from These Examples of Successful Marketing Automation

Automation conceptThe facts are self-revelatory for marketing automation; 67% of industry-leading companies will be more likely to use marketing automation, according to the Aberdeen Group’s 2014 report. Another report from eMarketer states that marketers making use of automation have recorded a 50% increase in conversions from various campaigns.

Whether deployed in a B2B or B2C context, marketing automation has proven to be a game changer for companies in the online terrain. Aside from providing the opportunity to engage customers and prospects one-on-one, it also enables the business to build an actionable database of information that can be leveraged for brand building and loyalty programs. So, if your business is still struggling, here are a few examples a professional marketing automation agency can use to make a difference in your efforts.

Welcome campaign

How many emails can be sent personally especially if the company is operating in a customer-dense environment? The best bet is to automate the welcome emails. This ensures a standard yet personalized email for everyone who signs up.

Onboarding campaign

Customer onboarding has grown to immense levels of importance. Statistics indicate that majority of apps lose 77% of their daily average users within just three days of installation because users don’t know how to use the app. Onboarding helps to reverse this trend for savvy brands as they gently train users in the right usage of the platform.

Reactivation campaign

Lethargy in usage is frequent in business and many have passed through that phase. Some survived while others didn’t. The difference in many cases is the proactive move to re-engage users or customers. Marketing automation helps to bring them back into the fold.

List cleaning

While it’s great to have a long list of customers, it’s far more important to have those who are more likely to provide value to your bottom-line over time. Get rid of uninterested contacts and increase the delivery rate to popular email providers.

Marketing automation continues to gain vast relevance and increasing importance in online marketing as it delivers positive results while enhancing efficiency and efficacy of campaigns.

Venturing into Events? Here are Some Business Ideas

Events manager checking the business calendar Thinking of starting a business? Consider venturing into events. This may sound a lot of hard work, and actually it does. But what’s good about it is that the business can be lucrative, depending on the field you are going into.

Venturing into such business comes with income opportunities, knowing that you will never run out of events. There will always be people who will be celebrating birthdays, weddings, anniversaries, and other milestones. If you plan to go at it, know that there are many disciplines you can choose from, each of which requires some budget, some level of expertise, and a team of reliable people.

Event venue

An event venue is a good business idea, as all you need to do is property maintenance. You can earn money by renting out your place for parties and gathering. If you want to take it a notch higher, you can go for an all-glass venue. You don’t need to worry about it, as there will always be event venue contractors to work with.

Catering business

If you love cooking, you may want to make money from it by preparing dishes for clients. For you to stand out, you need to offer a signature dish. This may need a little investment, which includes training, equipment, and a reliable kitchen. And if you want to expand it, you can offer cakes and food styling services.

Planning and production

If you want to just handle a small team, you can start an event coordination business. This will be more concerned with event planning and picking suppliers, from caterers to photographers and entertainers.

What’s better about becoming an event supplier is that you get to be part of your client’s milestone. You get to see their smiles and joy because in one way or another, you have contributed to that happiness.

Organised Office Furniture is the Key to a Successful Business

employees in a conference roomA well-organised office encourages productivity among employees and can promote a positive culture that your workers, and even guests, would love. Office organisation could be the key to your business’ success, so pay attention to your office layout and make sure that everything is in their rightful place.

Start with a Good Space

Your space doesn’t have to be a five-star business address, but setting up shop in a good location can help boost your employees’ morale. Also, invest in a commercial space that’s wide enough for all your employees. Keep in mind that employees in cramped workspaces tend to develop feelings of dissatisfaction. Besides, having ample space allows you to receive and entertain guests without disturbing or distracting your workforce.

Find Suitable Furnishings

After securing a place, your next task would be to furnish it with pieces that reflect the nature of your business and the image you want to project. For example, when furnishing a boardroom in the UK, select furniture pieces that exude professionalism and quality. If your business is in the IT industry and your business branding leans towards modern and edgy, minimalist office furniture with bold colours will suit your boardroom.

Consider also the size of your office rooms. Avoid oversized furniture; they’ll only crowd your employees’ workspaces. Choose comfortable chairs and desks that are the perfect height. Make sure rooms are well-lit and provide conference areas where your employees can sit together and collaborate.

Seek Help from a Designer

It may seem easy to pick furniture, light fixtures, artwork, and storage systems for an office, but it can be tricky when you have so many things to think about (I.e. floor space, furniture dimensions and usability). It helps to find a proficient and dependable supplier, one that can help you come up with an office layout that’s conducive to working. This, in turn, will encourage productivity among your employees and become instrumental in your business’ success.