Category Archives: Business and Marketing

Tips for Choosing the Best Stadium Seat Suppliers

Crowd of people on a stadiumIt is important to choose the right supplier when considering to install any equipment on long term basis. This applies to stadium seating as well. The price is no longer a primary reason for consideration. The following factors will come in handy when settling for a supplier you can trust.

Do your homework

Choosing a supplier is crucial when it comes to stadium seats. Suppliers of any equipment for public use require durability and high-quality materials. This can be overwhelming and confusing as different suppliers offer various features and qualities.

However, with proper research, you would know which supplier will give the best materials and arrangement. The only way to get the best among the many interested businesses is to focus on your needs and go with suppliers that are willing to give you what you want. Insist on a tailor made solution.

Resist Temptation

Do not fall into for any marketing techniques. Always focus on your needs and what suits your plans. Have the right information and knowledge to determine this and not just rely on their word. It is also important to choose an established supplier to avoid the risk of having your project stalled because of lack of resources from a new comer.

Look for Guaranteed Long-Term Service

Installing new stadium seats is only a part of the process. You will need spare parts and other materials for maintenance. Choose a supplier that can provide this. Focus on the supplier’s flexibility in costs, quality consistency and ability to provide backup service in case they are not in a position to help.

A stadium needs great seats and a great seating arrangement. You need to make sure the seats are well maintained to last. The supplier you choose should be able to provide all the necessary services you require for your stadium equipment.

Things You Need to Start a Successful Restaurant

Business plan on a notebook, pen and coffeeStarting a new restaurant business is a dream for most people, but it can be tough if you do not know what you are doing.

Loan expert ARF Financial notes that overlooking key steps like designing a business plan, getting proper financing through a loan now, pay later scheme, or choosing the right people now, could mean that you would have to pay a lot more later to keep your new restaurant afloat.

Here are a couple of tips to make sure you take that first step to the road to restaurant success right.

Design the Right Business Plan

A business plan is more than just coming up with a concept and a restaurant name. A carefully designed business plan has those two items, but should also have details like your restaurant’s location, menu, as well as finances.

Some market research and information would also be helpful in making your plan an essential road-map to success for you, your employees, and even your investors.

Set Your Finances Straight

Considering that starting a new restaurant can be a huge financial risk, making sure you have secured enough capital to enact your business plan is one of the first things you should do as soon as you have done it.

As much as the temptation is there to fund everything on your own dime, getting a loan from a bank or investors to help fund your dream eases the financial burden on you personally.

Get the Right People

We have all experienced bad service from a restaurant, and a bad review due to that can break a startup restaurant. Salaries are also a huge part of your restaurant’s expenses, so you would want to make sure you are paying the right people.

Getting the right staff could mean giving your customers a better dining experience. Taking the time to not only interview but also explaining your business plan and their role in it will make sure you and your staff are on the same page.

Your new restaurant is as much an emotional investment as it is a financial investment. Seeing it succeed is going to be as rewarding as much as it is going to be a lot of work.

Five Simple Steps for Starting a Business

Business plan on a notebook, pen and coffeeBeing the entrepreneur behind a business of whatever size is anything but easy. But it is doable. Here are some simple steps on how to begin your small business.

Start with an idea

You want to start your own business and be a boss, but you can’t start anything unless you know what it is you want. Any business begins with an idea. Transform that idea into action. Study the market and look for products and services that you think many would welcome.  Explore how you can make a niche product and how you can market it.

Write a business plan

Write your business plan that covers all the details. Start with your idea and vision, and plan out what you intend to do. Identify your long-term goals and monthly objectives, so you would know if you are on track.

Consider the strategies you need to undertake to arrive at those goals. Identify your objectives and your tasks. TAB Bank says that you need to have a source of funding or capital, such as equipment financing, investors, personal savings, and others.

Plan your budget

One of the risks of starting out is to not know how to budget your capital. Make sure that you plan your expenses according to priority. You should also make sure that you don’t overrun your supplies.

Get legal

Don’t forget to file the necessary papers to make your business a legal entity. You may get some advice from a lawyer or accountant so you would know what the necessary documents are.

Go online

Whatever business you’re starting, chances are, you should go online and use social media to promote your product and services. Practically every successful business today benefits from a website and other forms of online presence. The impact of your website could be huge, as the Internet is a global platform for many companies.

Starting a business may not exactly be a walk in the park, but that doesn’t mean you shouldn’t try. Follow these tips, and you’ll have something to go on, even when it seems the work is hard.

Entering the Fab Biz: What to Know When Starting Your Own Spa

Woman Getting A MassageLast year, the International SPA Association ISPA conducted the U.S. Spa Industry Study and discovered that the total number of people who visited spas went up to 179 million in 2015 — a historical high.

That year saw a 2.1% increase from 2014’s 174 million, and considering the upward trend since 2009, the report says the industry will see a steady overall revenue growth in the years to come. If you are looking to invest in a spa business, there is no better time than now.

If you are looking to reap the many benefits of a spa franchise, here are the things you need to remember before cutting the ribbons of your own spa:

1. Location is key.

This is a phrase realtors have always been harping about and for a good reason. Just like any other business, the success of a spa is based largely on where it is situated. Ideally, your spa should be located in a high-traffic area that customers can easily access by highway or byway. Choose a location that allows ample parking and with a surrounding environment that’s safe, well-lighted, and attractive. It’s a plus if there are other retail businesses in the vicinity, as these tend to make business for you as they attract customers through their own doors.

Spas typically operate out of freestanding buildings, shopping centers, and storefront properties. Many spa owners choose to operate out of buildings that are freestanding, within the perimeter of a mall. Rent in these areas tends to be lower than that of inside malls, yet they still receive significant amounts of foot traffic, especially on business days.

2. Set appropriate pricing.

When you set your prices too high, you tend to limit the number of clients who can afford them and set it too low, and you may limit your potential for profit which can endanger your business.

Your prices depend on your service area’s demographics. If your company stands in an upscale area occupied with clients with more disposable income, for instance, you can price your treatments and services accordingly and even consider offering high-end spa services. If young working families occupy the surrounding community, on the other hand, concentrate on basic services that you can provide at more affordable prices.

Consider overhead costs, labor and supplies, and profit when setting prices. Labor costs include salary and benefits for your staff members from the massage therapists and receptionists to your manager and even your own. Overhead costs, meanwhile, are all the expenses incurred to operate the business, including lease or mortgage payment and utilities.

3. Decide on your service offerings and market them well.

Day spas usually offer skin and body care, hair removal, nail services, and makeup. Some of the services you may offer include facials and body scrubs or exfoliation, massage, waxing or other hair removal services, eyelash extensions or perming, and eyebrow tinting, among many others.

Look into the services offered by other spas in your location. Observe the services customers love, as well as those that are missing from their list, but you feel clients are likely to patronize if it were available. Make sure you market your services well and highlight how customers can benefit from each of your offerings.

It is also smart to opt for a franchise that doesn’t require much marketing. Trusted brands like Marilyn Monroe Spas Franchise market themselves. As a brand recognized in various locations all over the country, people are likely to pour in, knowing they will receive excellent service. Partnering with such reputable companies also takes a significant amount of burden from your shoulders, as they have in-house experts who can assist you through the process of building and growing your franchise.

Technology and Human Recruiters: Improving the Recruitment Process

A Job InterviewRecruitment is a very curious sector for technology. It’s where human intuition is most evident, which is a primary part of the process. Without the input and instinct of human recruiters, it would be close to impossible to find suitable candidates.

In today’s highly competitive market, though, technology and human intuition are critical aspects of the hiring process. One cannot exist without the other.

Embracing Technology

Technology is improving the hiring process by integrating the qualities of automation and analytics. Automation facilitates efficient procedures while analytics ensure that recruiters and businesses make informed decisions.

Human resource management software is revolutionizing how companies find, hire and retain employees.

Of course, human recruiters still matter in the hiring process. In fact, their value has not diminished amid the rise of automated processes. Top talents, after all, respond better to persuasive recruiters from your company. Courting sought-after applicants requires a human touch, which is why recruiters are receiving pay rises.

Still a Relevant Factor

Human intervention is still relevant, even necessary, particularly for organisations that require a systems upgrade. Companies like INEO Consulting can train employees on the use of systems like Microdec Recruitment Software. Training helps companies get more out of their human resources solutions. So it’s hard to imagine technology fully replacing human recruitment.

But technology has simplified the process of sourcing candidates. It’s also given businesses like yours a more targeted approach that leaves you with more qualified people who fit your company culture. In the process, you also save on the cost of hiring.

Overall, with the right technology driving your recruitment process, you enable your business to compete on equal footing with bigger companies that attract better talent.

Efficiency is hard to deny in recruitment. No one wants to hire and fire, as it’s counterproductive. This is why the 50-50 split between technology and human recruiters is benefitting the employment cycle.

Talking to Your Parents About Funeral Pre-planning

Offering of a funeral roseThe passing of your parents’ life may be painful or unthinkable, but you have to face it. In fact, you must prepare for it in many ways for your sake and for your parents’ sakes. It’s not a surprising act, but you can help your parents plan their funeral. Sadly, many still refrain from doing so because of fear. By pre-planning your parents’ funerals, however, your parents will have more control over their funeral. They will be more content knowing they have communicated their last wishes, and everyone will have peace of mind.

Start the Conversation

Of course, before any planning can occur, you first have to break the ice with your parents. To do so, you can ask yourself or recall how your family communicates when dealing with serious issues or topics. Once you find out or remember, you can talk to your parents about funeral pre-planning through the method you discovered.

Some break the ice by asking their parents gently if they will be comfortable talking about the topic, while others open frankly and directly. Still, there are people who use the indirect approach by talking about something else but still related to death. When you encounter any resistance, you may remind your parents the significance of a funeral service as a part of the grieving process.

Ask Their Wishes

Once you have opened up the conversation, and your parents are ready, you can simply ask what they want for their funeral. Do they want to be buried with headstones here in Taylorsville? How do they want the service to go? You can talk about the finer details as well.

Suggest Creating a Will

You can even tell your parents to create a legal will that includes their funeral plan. In this way, whatever they want to happen when they die will truly be accomplished to the letter. An executor will be able to ensure the execution of a will.

You can do more research to help your parents along in the funeral plan, yet respect any decisions that they make or if they want to talk some other time.

How Outsourcing Your Fleet Can Improve Your Business

Finding qualified and reliable drivers is a challenge for many businesses. This A Fleet of Carsproblem is expected to be harder in the coming years as the American Trucking Associations (ATA) projects a shortage of 175,000 drivers by 2024.

Transport staffing firm advises businesses faced with such problems to develop solutions that will make their operations more efficient and more profitable. In this particular scenario, you can solve your company’s logistics problem and improve your operations by partially or fully outsourcing your fleet. Remarkably, outsourcing:

Allows You to Focus on Core Business Activities

Regulations and rigors involved with logistics consume a lot of a business’ resources. Transportation and logistics require specialist know-how to deliver products most efficiently. At the same time, recruiting and training drivers need expertise that may no longer be in your repertoire.

Outsourcing will allow you to focus on profit-producing or business improvement activities. It is also a more efficient option for your company as you employ the services of those who specialize in the area and already have the resources you require.

Reduces Your Business' Operating Risks and Expenses

Outsourcing your logistics eliminates the following expenditure:

  • the cost of acquiring trucks or trailers
  • maintenance cost for trucks and trailers
  • overhead cost for in-house drivers
  • fines and penalties for failing to comply with different regulations of state and federal governments

Outsourcing also decreases your business’ risks because your third-party transport and logistics service provider assumes these risks. The transport company also covers workers' compensation, bodily injury, and physical damage.

Enhances Your Operational Flexibility

Outsourcing gives you the flexibility of adding drivers as needed. Your business has the freedom to increase or decrease its fleet according to seasonal needs. With logistics companies that have offices in different states, you can expand to new locations without having to hire new drivers or investing in more trucks.

Like what they say about life giving lemons, problems with finding the right driver can be an opportunity to streamline your business model. 

Deliver the Experience Customers Want

Customer care information for clients on a laptopYou may have thought that the customer has always come first for businesses for decades already, yet 2017 may prove different. Today, consumers have numerous companies to choose from in almost every kind of niche possible. With such a wide variety of choices, consumers tend to go with those who they feel connected to because those companies give them the experience they wanted.

Experiences Are Crucial

Customer experiences have perhaps never been more important than this year, 2017. To stay ahead of the competition, you can endeavor to give consumers the experience they expect or want from your company. How can you do that? You can do so by implementing the following marketing strategies, as suggested by pros at

Create More Relevant Content

Content creation continues to be an important tool to achieve a successful SEO strategy. To that end, you can use artificial intelligence to understand customers and predict what topics they want to read next. A.I. can then help you create more relevant content that will successfully bring traffic to your business website.

Speak with Your Target Market

Have you been engaging your target market enough? You can raise brand awareness, improve customer service, and retain customer loyalty just by engaging consumers on messaging and chat platforms. Messaging applications have more than 4 billion active users around the world. Do you want to tap into those billions? You can do so by budgeting resources into chat engagement.

Engage on Social Media More

Now, some messaging applications also double as social media platforms. You can engage customers as well on your social media accounts, but you have to go beyond simply having a social media page. You can use your targeted content to generate interest in social media. You can also encourage reviews that may increase your following online.

You can find many other digital marketing strategies that you can use to deliver a sought-after customer experience. With just the ones above, you can already deliver a one-of-a-kind experience. You can now start working with digital marketers with expertise in SEO and PPC services here in Denver to provide such an experience.

Investments That Construction Companies Should Consider

Women Working in ConstructionThis article enumerates the most important investments that every construction company should make if they want to ensure success and profitability. It all boils down to tools, people, and brand.

According to Business Insider, real estate is on fire again. It’s safe to say that it’s well on its way to recovery. If you are a construction company owner, this is good news. However, competition is still tough, and you want to have a competitive advantage in the industry.

Improve your facilities

It’s about time that you create an inventory of all your tools, machinery, and equipment. The competition in the industry is all about efficiency, so if your equipment is outdated, you are losing money to the competition. This is especially important if you are trying to reach out to new clients. For example, if you have projects out of the city, Shank’s Argo recommends that you should consider purchasing an Argo extreme utility terrain vehicle.

Be open to new technologies

Aside from updating all your machinery, you also have to be open to new technologies. Be ahead of the game by researching on how these advancements can leverage your operations. Also, don’t be afraid of adopting technologies to improve your processes and systems. Even if you are aiming for economies of scale, you should consider automation to reduce errors.

Choose your workers carefully

You should invest in people and hire the right people to make the difference. Choose both skills and attitude because these qualities make a difference. Do not risk your business by relying on the wrong people to get the job done. At the end of the day, it is the name of your business that is at stake.

Do not forget branding

You cannot just rely on word of mouth. You need to channel your efforts to marketing and promotions. Study your brand carefully, then go out there and make yourself known.

Go into the green lifestyle

Take into account major shifts in lifestyle to accommodate the needs of more customers, especially if you want to go into highly targeted markets. At the same time, you are supporting a very good advocacy.

The construction industry is big. There are different players that you are competing with, so there’s a need to stand out especially if you are a newcomer. Being a front runner is going to cost you money, but in the end, you can expect a return on your investments.

Thinking Out of the Box: Office Space Design

Amazing office designThe rise of information technology and computer science has offered a slew of job opportunities. The internet and ubiquitous use of gadgetry, from laptops to mobile phones, are causing a significant shift in businesses. With the industry’s rise, employment rates rise as well, creating a demand for office spaces.

The Growth of Office Spaces in Utah

Take, for example, how Varo Money is set to expand in Utah. The financial technology company, along with the Governor’s Office of Economic Development (GOED), recently announced its expansion. With nearly three million dollars in capital, this move will bring hundreds of jobs to the community.

Val Hale, the executive director of the GOED, emphasizes fin-tech’s importance. It is a niche that can impact the state’s tech industry. As a versatile mobile banking platform, Varo Money looks forward to growing in Utah, fueling the need for more office spaces.

Aesthetics of Functionality: The Future of Office Space Design

The philosophy of Quality Used Office Furniture is “to create workplaces that are both stylish and functional.” As a provider of office furniture, the company knows that this is where the future of office space design is – the combination of both beauty and efficiency. The best technology firms, for instance, settle their think tanks in places that cultivate their culture. This is truly the direction of office space design.

As much may notice, the traditional office setup is already on its way out. Bland-colored tables and chairs, different cubicle sizes that denote hierarchy, and formal, boring styles are things of the past. The Apple office in Cupertino, for example, looks like an iPod dial on the outside – an instant preview of what the company does. It costs around five billion dollars and is set to be the most expensive corporate HQ in the world. It is an example of how tech firms across the U.S. are housing themselves in offices that represent their respective brands.

One must understand that the combination of design and function is a way to target long-term goals. Companies seeking to grow will surely invest in creating a workplace that is both stylish and functional. Design is an investment that serves to build the business’s culture and brandish it.