Category Archives: Online Presence

Your Quick Guide to Starting a Beauty Blog

Woman creating her beauty blogBlogging used to be just a virtual diary. It was where you could express your take on things, talk about what has made you smile or irk—a venue for your thoughts. But over the years, its purpose has changed. It still is a repository of personal thoughts, but now, it has become purposive. It is now used to help people.

Many create blogs that contain travel tips, life hacks, and almost anything under the sun. If you are still looking for your niche, you may want to consider the beauty category. It is much easier than you think. Here are some tips:

The Look of the Blog

Other than a cool domain name, your blog should look beautiful. People will discount your advice if your blog’s layout does not look good. You can commission a designer for this, but if you want to set everything yourself, you can just get a beautiful template and tweak it at some parts.

The Content

So what to talk about? There is a lot! You can have topics and categories: make-ups, style, outfit of the day, beauty hacks, skin care (facial wash, lotions, and Bali Body oils for suntanning), and relationships (optional, though). Whatever it is, make sure that you know what you are writing. Create variety and write lists instead of blocks of texts. And oh, don’t forget the pictures!

The Audience

So who are you talking to? Make sure that you have a target audience in mind so that the way you will write your blog and the language you will be using will be relatable. Initially, you can have some of your family relatives and friends read your blog and get their thoughts on it. Integrate your social media profiles into the blog. Likewise, share the link to your blogs on your social media pages.

Starting a blog can be fulfilling, not to mention lucrative. Once you gain traction, your blog will become media real estate where advertisers can place their ads. May the tips above help you build an excellent blog.

3 Tactics to Use Content for Branding

Content is King ConceptWhen you brand something, you aren’t simply selling a product or service, you are selling a lifestyle, a decision and a solution to someone’s problem. All the companies in your niche may have the same quality, but what sets the best ones apart is the way they brand their business.

Ad agencies in Salt Lake City cites the following strategies that allow you to build a strong company brand:

Avoid Hyperbole

Broad statements that include the words like “very” and “stupendous” or expressions like “our product can solve all your problems” may turn off visitors. These hyperboles may mislead visitors and create a negative perception of your business, especially if what you say is different from the actual experience of users. These affect your brand negatively and may cause a visitor to choose the competition instead.

Stick to simple and direct statements about your value proposition, how to use and navigate your website and payment process. These set the expectations of visitors, and improve your company’s branding.

Brand and Content Connection

Synergy is an important aspect of branding. Everything must connect, from the site design to the logo to the content you publish. A disconnect in the chain may mislead visitors or weaken your company’s branding. Use the appropriate language and expressions for your intended audience. Are they in their early twenties or late thirties? Are they married or single? The tone and the information you use will also affect brand perception.

Publish Flawless Content

If your content has many spelling and grammatical errors, it will turn off visitors. Your articles or any type of content you share must be flawless. Otherwise, it may have a negative effect on your company’s image, credibility, reliability and brand. Always do a spell and grammar check, as well as fact checking to make sure the post you publish is perfect.

These are only a handful of ways that content helps you build a stronger brand. Implementing these allow you to get ahead of the competition and achieve your business goals.

4 Reasons Why You Need to Answer Online Surveys

A blackboard keyboard that spells out 'online survey' in blue keys If you’ve searched for easy ways to earn money online, chances are, you’ve come across online surveys. There are many reasons why people participate in these short surveys from big brands. Here are four of them.

First of all, you get paid for your opinion.

How many chances do you get for saying what you have in mind and getting paid for it at the same time? Very slim, right? Especially when it comes to your opinions about big name brands.

Second, you get to be part of something big.

Brands conduct online surveys to know what their target market wants and needs. The results will be used to come up with better campaigns that will benefit not just the client but also the consumers. Your opinions become part of something bigger that make the world a better place.

Third, there are no wrong and right answers.

Surveys are meant to gather as much information as possible from a pool of participants. This means that there are no right and wrong answers, just opinions. There is less pressure answering online surveys for brands compared to participating in a real exam.

Fourth, it’s so easy and fast to do.

Many online surveys are limited to 5 slides, some even less. While there are some that exceed 10 pages, these are usually Q&A types with multiple answers selection. So all you have to do is pick the closest answer from the choices. There are also surveys that ask you to type some answers, but unlike exams, you don’t need to give answers that are too long. Simple, short, concise answers are best. Best of all, MyView notes that you can finish these surveys in less than 3 or 5 minutes!

Get Paid For Your Time

The more online surveys you answer, the more money you can earn. It can add up. You are paid not only for your opinions but also for your time. So if you’re looking for quick ways to earn cash online, consider answering online surveys and help evoke discussions and decisions among the world’s top brands.

 

How Can Steam Store Give So Many Discounts All the Time?

Kid Playing Video GamesIt’s no surprise that Steam, one of the most successful eCommerce platforms, is in the video game industry. It helps that Valve created the software, one of the very few game developers that the public loves. They serve the majority of PC gamers, the largest gaming community in the world, and they give discounts all the time. More than that, they offer discounts on every major holiday on top of their seasonal sales.

So, how could they possibly do it? If a regular retailer, such as a department store, did this, they wouldn’t be able to set a profit trend or even have consistent profit at all.

Colossal Customer Base

Saying that the brand of Valve helps the popularity of Steam is an understatement. Having created one of the most beloved PC games of all time, they were always going to start on the right foot. With a pool of 125 million active users, they’re going to hit sales targets in no time. Once they cross that threshold, they will rake in pure profit.

Very few companies enjoy this kind of popularity, so to ensure that your business is in top shape, entities like PriceManager can help you. They can track prices, monitor your competitors, and perform a host of tasks to help you get the edge.

Unparalleled Honesty

When they unveiled the Honest Reviews program, they brought big developers back to earth and playing on the same terms as indie developers. Nobody can use modified screenshots or use edited samples to advertise their product.

Everyone should follow suit because the market for all things is becoming more customer-centric. The more you cater to their needs, you become a more popular eCommerce site.

They Really Mean “Discount”

AAA games are the most expensive kind, much like the exclusive pairs of shoes, pants or jackets on the top shelf to preserve their quality. Buyers never expect these products to never be on sale, ever, but Steam believes otherwise. They may not keep the biggest games on sale all the time, but when they do, it’s half priced or more. This kind of behavior makes them attractive to both developers and customers.

If you have a clear business principle, it will be easier to achieve your goals. Steam is a model, so learn from their best moves and failures to be better than the competition.

Keeping Abreast of Google Updates to Prevent Rank Damage

Keeping up with Google Updates to Prevent Rank DamageIn the past, most of the algorithmic changes that Google rolled out were for detection of sites using black hat SEO techniques. Nowadays, many things have changed and these updates now include a variety of factors, like having relevant and good content, Flesch readability, keyword use and placement, and social signals.

As the world of search engine optimization is quite complex, combined with the ever-evolving search engine rules and regulations, you might find it difficult to stay ahead of the competition. Twin Cities search engine optimization (SEO) firms, however, say that you can still prepare for whatever update or change is coming.

Keep in mind your goal: Retain good SERP rank

When you decide to use SEO, your goal involves remaining in compliance with changes or your website may end up having a low rank, receiving a penalty, or being banned. To do this, you have to overcome all updates and many more challenges. Retaining good SERP ranking is important so more visitors would come to your site. Being on the second or third page is good, but will unlikely help you with your goal.

Experienced SEO specialists are always ahead of the game, so you can trust them for advice, especially when rumors about new major algorithmic changes fly left and right.

Social media assets and their correlation with SERP ranking

A few years ago, websites had to stay active when it comes to their social media sites to remain in compliance with Google’s regulations. With today’s new rules, this is no longer sufficient to keep your good SERP rank. You now also have to consider how shareable and likeable your posts, tweets, and updates are.

There are many other things to consider to keep a high SERP ranking, and with the guidance of an SEO expert, you can increase your chances of achieving this goal.

3 SEO Strategies That Still Work to Improve Your Search Rankings

Online Marketing TechniquesOnline marketing is so complex that it can be confusing which beliefs to follow and which to get rid of. You may have personal limiting beliefs that you think are right but actually preventing your website from gaining more traffic. With a lot of techniques, programs, schemes, and theories, how can you end up using the right ones? 

Here are some of the most common things marketers and business owners dismiss that are actually still effective in today’s online marketing world.

Marketing Beyond Your Brand

The truth is people won’t interact with just a brand as much as they would if you have a personal account. Huge brands like Apple, Coca-Cola, and such may get away with posting only as their brand, but not small to medium-sized businesses. If you’re working with a Minnesota SEO company, tell them to help you connect and interact with your customers in a more personal way. This way, people can connect with the people behind the brand.

Email Marketing

Some businesses don’t have email marketing on their to-do list because they think email is not effective anymore. This is definitely not true because your most loyal customers will actually appreciate regular email newsletters coming from you. This is a great way to keep them engaged and tell them about the latest news about your brand in a more personal manner. Yes, social media can also drive engagement, but email marketing is far from being ineffective in keeping your customers interested in your brand.

Link Building

Link building has been frowned upon before because of the unnatural and black-hat SEO methods that other marketers used. However, when you do it organically, it is still one of the best ways to increase your SEO value. Earn your links the right way by making high-quality content that matters to your target audience.

You could still use these strategies for the benefit of your SEO value and online marketing pursuits. Do them well and consistently and you’ll gain more followers.

Reasons Video Marketing Makes Sense

video marketingContent creation doesn’t revolve in text-only pieces alone; video also matters. As a matter of fact, concentrating just on text can cause you to lose precious opportunities to get noticed, generate traffic, gather leads, and close sales.

Whether you’re trying to secure a Google ranking above the fold, or strengthen your hold onto the top position, you should more than consider producing videos to achieve your web marketing goals. PR Caffeine explained, “SEO in MN is always changing. The search engines are constantly adjusting their algorithms to ensure the best content appears at the top of the search engines.”

Diminishing User Attention Span

As time goes, people are getting more impatient in reading texts over the Internet. According to the most recent numbers from the Statistic Brain Research Institute, the average attention span of an Internet user is just 8.25 seconds — that’s even shorter than the gold fish’s. This leads to higher bounce rate, which means your visitors just enter and exit your site without engaging whatsoever.

Videos make a great antidote because they tend to make your pages “sticky.” These are less stressful to consume, and therefore can glue visitors to stay on your site and prompt an action better than plain text.

Better Search Footprint

Even if you choose to upload your videos just to YouTube, a Google-owned website, you have better odds to rank higher on the keywords you’re targeting. Other than the major search engines, you also have a chance to market on video-searching sites to take your web presence to new heights.

Powerful Link Bait

Between a rich-video snippet and text-only metadata, Internet users are more likely to click on the former. The mere size of thumbnails are enough to arrest the eye and overshadow other links in the search results. If your CTR is ailing, videos can give your campaign a boost.

Your losses outweigh your gains without videos. If your current content creation strategy isn’t bearing the fruits you expect, then it might signal a change in your approach.

The Interface Revolution in Web Design: Beauty in Simplicity

web developementWeb design, as shown in recent trends, is taking a bold turn and going for less in overall look and feel.

It has been said that a design can only be called perfect when it has been rid of the non essential elements. PennaPowers.com believes that keeping a web design simple gives it an elegant and unobtrusive beauty that results in training focus on the fundamentals, rather than distracting or confounding the beholder.

This new wave of thinking about design has deemed many of the off-putting elements obsolete. Background colors, image overcrowding, complicated layouts, varieties of font styles and sizes – these have been revamped to present a cleaner and simpler appearance, swapping visual overload for space, light and minimalism.

No More Header Images

Following the huge popularity of background images in the last few years, sometimes featuring relevant text juxtaposed over it, nowadays the trend seems to be the opposite. Large headers are now simply just that – some header text and nothing else. Not only does this not distract the user from the intended focal point of the page, it also speeds up site performance.

Fixed Center Width

Numerous websites have also seen the advantage of banding, or fixing the page elements, particularly the images and text, within a pre-defined width. This enables the page to run in a cleaner and faster fashion, while (with the absence of distractions) enabling the user to keep the eyes centered on the content.

Scrolling Over Linking

Many of the new and redesigned websites feature seemingly lengthier formats, which enable the user to favor the use of the scroll button over clicking on links. As the use of gadgets and mobile devices become inevitable and increasingly widespread, websites have also adapted to the subsequent need of their users to be able to browse content and utilize their products and services more conveniently. One-page websites and simple page scrolling are used instead of slide presentations or links, which require clicking and constant loading of page elements.

Web design specialists have started to recognize the sophisticated yet minimalistic design interface, which enables users to retrieve information quickly and enjoy website content more extensively.

Digital Marketing: A Marriage of Design and SEO

digital marketingIt was inconceivable as recently as twenty years ago to imagine that people would use the Internet to do banking and regular activities like buying groceries, furniture and clothes online. The Internet has radically changed the way people live their lives – thanks to a multitude of programs, sites and apps, shopping and gathering information have never been easy.

It is important for every business to have an online presence. This nets them maximum exposure and access to loyal customers. To that end, search engine optimisation or SEO is essential as part of an overall digital marketing strategy.

What is SEO?

SEO includes following specific standards and requirements set up by search engines to make searches easier. Alyka notes that this involves developing content relevant to the product and market, keyword research, and using these keywords to make searching easier. Some SEO strategies also develop good links to other sites to increase visibility.

Strategy of Digital Marketing with SEO

Just like traditional marketing methods, the aim of every company is to make sure that their products are useful and offer value to customers. There are various methods of advertising and web marketing is no different. Information needs concise value, a website with good design and user-friendly features so that it is easy to navigate are part of this strategy.

There is no one-size-fits-all strategy for websites as companies and their services are all different. SEO companies have to use a combination of techniques so their clients get top rankings on major search engines.

An increasing number of companies resort to blogs and other posts to divert web traffic to their sites. Web design services and traditional marketing development require different methodologies, but many companies offer both for affordable prices. The only thing that businesses have to worry about is the right digital strategy company to help them in their quest to market online.

SEO Mistakes to Avoid

SEO processRaising the buying public’s awareness to business is one of the biggest goals that business owners need to accomplish. It takes a great deal of work to do so. More than raising awareness, though, you need to affect them enough to do business with you for you to make conversions.

With the last quarter of 2014 firmly underway, it is vital to update your strategies and do away with outdated SEO as the year comes to a close and a new one begins. There are a few mistakes every Brisbane SEO company should need to do away with before the year ends.

Inadequate Link Building

Inbound linking is one of the most important factors you need to focus on if you want to make the most of Google’s ranking algorithm.

Improper Keyword Use

Keyword stuffing was, and will always remain unacceptable practice. It filled sites with a flood of nonsensical content that prompted Google to come up with Panda and just to penalise brands that use such a manipulative tactic. Make sure you have good quality content, and not merely a hodgepodge of keywords piled atop one another.

Not Measuring

With so many free tools that are available, it has become increasingly possible to measure the effectiveness of all your efforts. Even if you exert so much effort, you will not see positive rankings if your methods are ineffective.

Not Focusing on Conversion

E-commerce is all about conversion. Campaigns tend to focus primarily on traffic increase. While it does do good to have large volumes of traffic, it is still useless if it does not convert.

Conclusion

There is virtually no way to predict what will happen in the coming year. What is sure, though, is that you need to stop making these mistakes now instead of bringing them over into 2015.