Tag Archives: business

Three Tips For Promoting Your Gym

GymStarting a gym is a lucrative business idea, as more and more people are leaning towards the healthy lifestyle. There are some investments you need to make for you to earn big in the long run. These include equipment, personnel, and of course marketing.

Investing in the marketing aspect of your gym can help grow your business. Often, some gym and fitness centres are quite clueless on how to promote their business. They may even think that this side of the business is expensive.

If you are looking for some tips on how to do it right, here are some of the pointers to keep in mind, as approved by a reliable fitness marketing agency.

Work with influencers

If you want to target young people who are looking for fitspiration, you will need to work with influencers. Your influencers, of course, should be fitness enthusiasts to make your marketing campaign credible. This is a much cheaper way to market your gym compared to getting local celebrity endorsers.

Build an app or website

Your target audiences are online, so you need to reach them in various ways. Other than a social media page, you may need to build an app. Make it useful by adding some functions, such as heart rate recorder, steps tracker, and exercise scheduling. A website is also useful for sharing fitness information (through your blog)

Go free

Brand activations are a nice way to make your brand much more known. For one, you can set an “Open Gym” where people can work out for free. If they sign-up, they may get the free services of a fitness trainer for a month.

Marketing your gym should not be a difficult task. You have to keep it simple for your messaging to work. Partner with a reliable creative and digital marketing agency to make your plans happen.

Learn from These Examples of Successful Marketing Automation

Automation conceptThe facts are self-revelatory for marketing automation; 67% of industry-leading companies will be more likely to use marketing automation, according to the Aberdeen Group’s 2014 report. Another report from eMarketer states that marketers making use of automation have recorded a 50% increase in conversions from various campaigns.

Whether deployed in a B2B or B2C context, marketing automation has proven to be a game changer for companies in the online terrain. Aside from providing the opportunity to engage customers and prospects one-on-one, it also enables the business to build an actionable database of information that can be leveraged for brand building and loyalty programs. So, if your business is still struggling, here are a few examples a professional marketing automation agency can use to make a difference in your efforts.

Welcome campaign

How many emails can be sent personally especially if the company is operating in a customer-dense environment? The best bet is to automate the welcome emails. This ensures a standard yet personalized email for everyone who signs up.

Onboarding campaign

Customer onboarding has grown to immense levels of importance. Statistics indicate that majority of apps lose 77% of their daily average users within just three days of installation because users don’t know how to use the app. Onboarding helps to reverse this trend for savvy brands as they gently train users in the right usage of the platform.

Reactivation campaign

Lethargy in usage is frequent in business and many have passed through that phase. Some survived while others didn’t. The difference in many cases is the proactive move to re-engage users or customers. Marketing automation helps to bring them back into the fold.

List cleaning

While it’s great to have a long list of customers, it’s far more important to have those who are more likely to provide value to your bottom-line over time. Get rid of uninterested contacts and increase the delivery rate to popular email providers.

Marketing automation continues to gain vast relevance and increasing importance in online marketing as it delivers positive results while enhancing efficiency and efficacy of campaigns.

Venturing into Events? Here are Some Business Ideas

Events manager checking the business calendar Thinking of starting a business? Consider venturing into events. This may sound a lot of hard work, and actually it does. But what’s good about it is that the business can be lucrative, depending on the field you are going into.

Venturing into such business comes with income opportunities, knowing that you will never run out of events. There will always be people who will be celebrating birthdays, weddings, anniversaries, and other milestones. If you plan to go at it, know that there are many disciplines you can choose from, each of which requires some budget, some level of expertise, and a team of reliable people.

Event venue

An event venue is a good business idea, as all you need to do is property maintenance. You can earn money by renting out your place for parties and gathering. If you want to take it a notch higher, you can go for an all-glass venue. You don’t need to worry about it, as there will always be event venue contractors to work with.

Catering business

If you love cooking, you may want to make money from it by preparing dishes for clients. For you to stand out, you need to offer a signature dish. This may need a little investment, which includes training, equipment, and a reliable kitchen. And if you want to expand it, you can offer cakes and food styling services.

Planning and production

If you want to just handle a small team, you can start an event coordination business. This will be more concerned with event planning and picking suppliers, from caterers to photographers and entertainers.

What’s better about becoming an event supplier is that you get to be part of your client’s milestone. You get to see their smiles and joy because in one way or another, you have contributed to that happiness.

3 Simple Tips for Starting Up Your Own Woodwork Business

Professional woodworker measuring woodThe woodworking industry presents a lot of opportunities to earn money, with creativity as your capital. That’s why most skilled woodworkers choose to buy a laser engraving machine — to create interior decorations with ease and in a short span of time.

But, running a business requires more than just talent. Here are some tips on how to be successful in your woodworking venture.

1. Create a business strategy.

You need to have a well-thought plan of how you want to run your business. The plan should include the estimated amount of your capital and all the other details of your business.

You also have to know all the tools that you need and where you’ll buy wood in large quantities. Other parts of your business plan should include your goals in the next five years.

2. Consider setting up a wood workshop.

Once you’ve created a business strategy, it’s now time to consider setting up a workshop. Look for a workshop that has enough space that’ll let you work comfortably. You could be staying for several hours a day in your workshop. So, ensure that it’s comfortable enough for you.

If your garage still has some space, you may even convert it to a workshop to save you money. However, if you’re planning to do a home-based business, you should establish a means of accepting payments from clients and a way for them to get in touch with you for their questions.

3. Advertise your company.

There are several ways to market your business. You could try to work with some interior designers for promotion. You may also showcase some of your products to “highbrow” homeowners. Most of them are wood carving enthusiasts so there’s a chance that they might purchase and even recommend some of your creations.

These are just some ideas on how to successfully start your own woodworking business. Keep in mind that the key to your business’ success is your determination and your passion to persevere.

Farming: A Source of Good Income Waiting to Be Tapped

Vast corn fieldMany Americans take the professional route to financial success, wanting to become prominent executives someday. Others engage in business because of its unlimited income potential. Few people engage in farming because it is dirty, unexciting and unattractive. If you are among them, think again.

There is money in farming, but few people realize it, and they are the ones who benefit from it. If you want to be among them, here are some things to remember.

Right crops

Corn, soybeans, wheat, cotton, and hay remain to be the priority crops in the United States. But they are not necessarily the most profitable. As a rule, go for high value, high-yielding crops. But if you are more adventurous and risk-taking than others, venture into non-traditional, but very profitable specialty crops.

Right technology

Much has changed in American agriculture. Technology has come in strongly. Modern farmers now talk of highly mechanized farming, use of GPS systems, and drones to monitor the condition of their farms. Even the use of fertilizer has changed, as farmers are now shifting to liquid fertilizer, with fertilizer tank fabrication providers servicing farms – big or small – in different parts of the country, resulting in more efficient fertilizer application.

Right marketing

Beyond the farm, marketing comes in. This is critical as this is where the farmer gets his rewards. While hunting for the right buyers will lead you to higher prices, it may also be wise to enter into a regular supply contract with a good buyer when you find one. This, however, shouldn’t keep you from having a fallback buyer. Keep in mind, though, that it is always more profitable to deal with the direct users, rather than with middlemen.

In many families, it is the older generation who do the actual farming, while the younger ones prefer employment in the urban areas, or trying their luck in business. Nothing wrong with these. But looking at new developments in the farm scene might bring about a change of mind.

4 Packaging Material Types You Can Use

Cooking oil in plastic bottle packagingFirst impressions last. This is the reason businesses invest in packaging materials — not only to keep their products safe, but also to market them.

NashPackaging.com and other packaging supply companies use a variety of materials depending on client needs. As a business owner, it’s important to know the different types of materials to know which one is the best for your business.

1. Plastic

This is one of the most common types of packaging because of its versatility, durability, and affordability. Over the years, however, people have seen the negative effects that plastic packaging brings to the environment and is putting on efforts to reduce consumption or find alternative ways to produce them.

2. Paper

Tissue paper is usually stuffed in boxes to avoid movement in the packaging, while big cardboard boxes are used to store and ship materials that are already packed. Paper packaging has many uses and comes in various designs. It’s one of the most affordable and most eco-friendly packaging materials.

3. Metal

Metal packaging is commonly used in food like canned goods, as well as medicine (think foil wrappers). It is known for its durability and increased protection. While metals can easily be recycled, it costs more than the first two materials due to its qualities.

4. Glass

It can be recycled over again without losing its original quality. This is perhaps one of the most notable characteristics of glass packaging. Glass is often used in food, cosmetics, drinks, and even decorative items. The use of glass gives an image of higher or superior quality and is the reason why its market is still very wide at present.

Your packaging says a lot not just about your product, but your company as well. Choose and invest in them wisely.

Top Five Reasons For Green Cleaning Your Business

Concept of being environment-friendlyHave you ever considered going green not only in your personal life but with your business as well?

Cleaning your commercial space in the most environmentally safe way is something that is now readily available from janitorial services such as in Salt Lake City. You can easily access this alternative option for your business right away and rake in all the benefits of switching over from chemical to natural.

Five Reasons for Green Cleaning Your Business

Here is a list of reasons why you should go “Green” when you want your business clean.

Better Health for both Employees and Customers

The risk of exposure to chemicals and other toxins are significantly reduced once you green clean. With a more natural method of cleaning your business’ space, the possibility of anyone developing any health issues from the hazardous products usually used to sanitize commercial areas are reduced.

Safer Cleaning Products

On average, a janitor uses up to 23 gallons of chemicals each year, and 25% of those are considered hazardous. Changing to natural cleaning products can decrease the chances of residual toxins being transferred to people as opposed to chemical-based cleaners. Carpets and upholstery will also be safer.

Better Air Quality

The indoor air quality of most commercial spaces that use the conventional form of cleaning with their janitorial services tends to have that “antiseptic scent” lingering in the air. Using only natural products makes the air within your business more pleasant. Since natural oils are used, a more “aromatherapy” type of scent will linger around after cleaning.

More Cost Effective

The cost of going Green is cheaper than you think. This is because the health benefits of using a more natural way of cleaning outweigh the costs of risk when using chemical cleaners.

Smaller Environmental Footprint

Choosing green cleaning services for your business lessens your environmental impact by a tenfold. With less water usage, more recycling, and the eliminating of chemicals in your workspace, this helps you boost your eco-friendly business initiative more.  You can quickly search for janitorial services in your area that have this option and get started right away.

Choosing a Green Cleaning Service

With all the reasons there are for going green, getting this option for cleaning your commercial space may be your best bet.

Top Ways to Increase Customer Loyalty

CUSTOMER LOYALTY ConceptWhether you own a clothes store or a local coffee shop, earning your customer’s loyalty is the bread and butter of your business. The backbone of any successful venture is made up of loyal customers. When customers spread the word about your business and brag about it, your marketing campaigns will only serve as an addition to the existing success.

So, how do you build brand advocates? Read on to get some ideas.

Consumer financing

According to a study, 42% of consumers look for retailers that offer credit. They usually ask for the following:

  • Flexible payment plans
  • A short and simple application process
  • Available credit when they need it (in the online shopping cart)
  • Clear and understandable terms and conditions

Providing credit to big purchases could increase customer loyalty. Remember that credit is not a one-size-fits-all solution, so as you look at the various retail consumer financing options available, go for one that can accommodate your customer’s varying needs.

Taking a Look in the Mirror

Why would a customer want to be your brand ambassador? Why should they stay loyal to your brand? In a marketplace where competition is so stiff, you need to give your customers enough reason to stay. What makes you stand out? Is it your stellar customer service or your superior product? Find this reason and improve on it.

Reward loyal customers

Repeat customers spend 33% more than new ones. To build brand loyalty, you must reward your loyal customers. You can reward them with discounts, gifts, and other loyalty programs. This may also attract potential customers.

When choosing your rewards, it’s important to understand your customers and the things that would add value to their lives. Consumer data, which you can gather through signups and newsletter subscription, could help you choose appropriate rewards for your loyal customers.

If you’re still wondering why consumer loyalty is important to the success of your business, always remember this: loyal consumers spread the word, tend to spend more, stick by your side, and come back often.

Four Clever Tips To Succeed In The Construction Industry

Men hard at work on their construction projectSo you might have been in the construction business for quite some time now. And you might still be looking for that big revelation on how to succeed in the construction industry. Here are some practical ways you can do so.

Start right to make it right

You can only land on the right foot when you start it all the right way. You may want to start with a reliable supplier of construction supplies such as fasteners, wood, cement, and the likes. The experts at Timberfix recommend you search for suppliers that won’t let you down. Remember that you can’t afford to fall short of supplies in the midst of your construction project.

Stay safe all the way

Everybody knows that the construction business can really be tough. A construction site is prone to risks; safety precautions are not only highly recommended, but strictly mandated. That means you will have to comply with occupational health and safety measures in the construction industry so as not to fall on the wrong foot. Investing in protective gears will surely come in handy.

Insurance at all times

Since it takes on relatively high risks, your construction business will be better off to be enrolled in an insurance program. Whether you are thinking about your employees or the business itself, keep the odds in your favour by securing insurance.

Explore the market

Never shut your door when it comes to innovation. Keep on exploring the market to know their growing needs and aspirations. Who knows, you might stumble in a window of opportunity to make your construction business even more successful.

Now that you have learned the ropes on how to improve your construction business, perhaps you can start moving toward the realisation of your dream. No luck needed this time.

5 Tips to Increase Customer Loyalty in Your Business

App mobile developmentReturning customers is the bread and butter of any business. This is why many companies invest into making sure that their first-time customers remember them enough to come back.

App Mobile Development

Cloudxtension.com says that you can hire a full stack developer for mobile and create a software that allows customers to reach you through their mobile phone. Think of this like Grab, except especially for your restaurant. Combine it with app-exclusive freebies and discounts and you’ll earn customer love.

Feature Them

It also helps to feature your customers, essentially recognizing and thanking their visits to your business. It can be something as simple as taking pictures and posting it on your social media account or perhaps giving them a freebie as a simple thank you. Some businesses also encourage consumers to give feed-backs or testimonials, which boosts company reputation.

Boost Your Employee’s Moods

The morale of your employees reflects largely on how they work with customers. Treat your employees correctly and they will be more open and accommodating with their customers. Of course, it also helps to make your employees more accountable by setting up systems that make it easier for you to track their actions.

Owe Up with Screw-Ups

Always have a backup plan in the event of screw-ups. While it’s better not to have these screw-ups, there are instances when this can happen. If and when they do, owe up to it and do something to regain your customer’s affection.

Boost a Loyalty System

Make good use of a loyalty program by encouraging your customers to use stamp cards and happy birthday discounts when they become part of an exclusive club offered by the business. Loyalty programs can also be encouraged through prizes or games through social media accounts.

Increase customer love to your business. Follow these tips and see your loyalty base improve.