Tag Archives: Product

3 Considerations to Make before Deciding on Your Product’s Packaging

Product packagingProduct development is a long and challenging process. You start with coming up with a product that could fill a gap in the market. You proceed with developing a marketing strategy through which you could sell your product. And, on the latter end of the process, you come up with the most enticing packaging.

As for the logistics of packaging, there’s not much to fret about given there are accessible packaging solutions in the market such as the automatic carton packing machine. Your concern, however, should involve the packaging’s actual look and design. These are what you need to consider.

Brand

Our highly globalized markets have become rather competitive. To get noticed in a horde of similar market offers, strong branding is key. When your product goes through careful branding, chances are you’ll get your packaging right as well.

Message

On average, consumers read only seven words the entire duration of their shopping trip. They instinctively respond, however, to colours, shapes and designs. These are all packaging-related. It is, therefore, safe to conclude that the best way to convey your message as a brand is by co-opting the subliminal powers of colours, shapes, and designs, aside from whatever text you decide to include in your packaging.

Target Consumer

Knowing your target market is integral to effective packaging. Consumers respond to a sense of emotional attachment to products on display. This is something you cannot maximise if you have not laid out who you are selling to in the first place.

Packaging, when done effectively, will entice customers to try your product. This is the most you can aspire for if you’re new in the market. And the mere fact that a consumer bought your product due to its outside look and design should already be considered as a kind of triumph. But it does not stop there. Now your actual product has to deliver.

 

Buyers’ Manual: What You Need to Know About Compressed Air Systems

Man checking the air systemThe manufacturing industry is reliant on compressed air systems to ensure practicality and cost-efficiency in their energy consumption. Considering the extensive and varied systems available in the market, it is crucial that you are in the know with regards to the basics of compressed air technology. Here are crucial facts that can help you make an informed consumer decision.

Compressed Air Technology

When buying a compressed air system, you must first identify the type you need. There are three kinds:

  • Packaged rotary air compressors, which boast of low maintenance cost and noiseless operation.
  • Reciprocating compressors, which are favoured in small industrial applications.
  • Centrifugal compressors, which are the most energy-efficient systems in the market and are used in high volume air applications.

These three types usually share these components: compressor, air receiver tank, dryer, distribution system, air cooler, filter, and condensate trap. It pays that you know a thing or two about these mechanisms before signing a deal with your chosen provider.

Areas to Look Into

Knowing product red flags will save you from making a faulty purchase. In terms of compressed air systems, here are some things you need to be wary of:

  • Interconnecting piping that is too small, which restricts airflow and pressure.
  • An undersized compressor, which leads to premature failure and higher upkeep costs.
  • Poor air demand management. The best systems take into account the peak periods in operation through strategic drops in air pressure.
  • Insufficient storage. Air reservoir should be appropriately sized with demand.
  • Zero staged regulation and surge tanks, which can cause system failure due to mismanaged pressure fluctuations.
  • Improper routing. Piping should ideally be as smooth and straight as possible, without tee unions and tight turns that compromise air pressure.

Smart energy consumption in the manufacturing industry begins with choosing a competently designed compressed air system. With the information included above, you’re now ready to make a choice.

 

Greenheart: Wood for Construction in Places With Bad Weather

Types of wood in OgdenMost people can relate to the pain of water damage. Whether it’s a pair of earphones or a luxury car, these seemingly trivial events can actually cause considerable headache. Fortunately, there are remedies that can help people reverse the effects of water damage on their gadgets like sheer drying in rice or silicone gel.

There are, however, unwanted natural events that will cause significant damage to properties that cannot be repaired just by rice or silicone gel soaking alone. For example, the flood damage Ogden residents had to face after the flash flood in July 2015 uprooted families and cost the city thousands of dollars in repairs. People can avoid, or at least lessen, these kinds of problems by choosing the right materials for their houses.

Choose Your Wood

In places that experience monsoons and winter, it’s common for homeowners to encounter rotting wood in their houses. Many properties are made of timber, or at least have sections made of it. To lessen encountering rotting wood scenarios, choose an ideal type of lumber to ensure house durability. There are different types of wood ideal for outdoor projects. But, for greater exterior and interior durability and resistance, the not-so-popular Greenheart can be a good choice.

Hard and Strong Wood

Despite being one of the hardest and strongest woods out there, Greenheart is not as popular as teak and other lumber materials used for homes. But, it’s so durable that not all ordinary tools can work on it.

Aside from Greenheart’s extreme durability and strength, its resistance against water is proven through rigorous testing. It’s a common material in building marine vehicles and fishing rods because it’s strong and elastic. This material is found in a number of outdoor furniture as well. It has nearly perfect weathering characteristics and wearability, making it almost immune to decay.

Greenheart wood has the perfect characteristics for places with extreme weather conditions, such as frequent monsoons and heavy snow. Accessing this lumber isn’t as simple as with some of its counterparts. But, its long-term usefulness and durability can surely save homeowners from additional expenses in the future.