Google’s algorithm updates and the wave of websites promising similar products, services and information make it difficult to uniquely position your business. Search engines are cleaning out the glut of low-quality sites by putting a premium on the responsive ones. Having great content and providing your visitors with experiential design differentiates your business from the competition.
Improving experience through storytelling
There are different ways to improve click-through rate and storytelling is one of them. Users will soon forget a boring website filled with text and a handful of photos. Websites that have something interesting, on the other hand, piques their interest.
The fragmented nature of information today makes it difficult to weave one coherent story that will fascinate visitors. Good stories aren’t just random collections of episodes–they are crafted. The formula is simple: have a beginning, a middle, and an end with plenty of turns that people relate to.
A story that has an emotional effect on visitors stays with them and entices them to return. Stories also provide visitors with a face to the data, the products or services you offer. The consistency of the theme on each page, the responsiveness when visitors use mobile or desktop, the dropdown menus and buttons must all mesh to create a beautiful and user-friendly experience.
Form & Function
A top-rate website design Lakeville MN company creates a design that combines style and substance by providing visitors with a flowing site.
Visitors have a goal in mind whenever they click on a website. They are looking for information or maybe just browsing for specific products. Superficial websites have the fancy graphics and beautiful photos, but lack the navigable and user-friendly interface of other sites.
Details such as highlighted areas or drop down menus that appear whenever the cursor hovers over them, make it easier for visitors to find what they are looking for.
An experiential website that tells a story and is easy to use influences your site’s ability to convert casual visitors into regulars. Once you have the users’ attention, it is easier for them to be your customers.