The real impact of E-commerce becomes truly apparent in how comprehensive websites can reach audiences across the globe. There is, however, the issue of user experience. It is vital that site visitors, especially the targeted ones, get the information they need when they need it. This is the reason effective web design has become one of the most sought-after services in online marketing. The overall layout is just the icing on the cake. The website’s content is what truly counts.
A web designer in Raleigh and other places recognizes the importance of communicating the right message to actual and potential website visitors. It starts with a functional web design that has a clean and professional appeal, and a large font size balances value and aesthetic while improving overall website usability.
Improved Readability
Modern web design should focus on content readability as this can bring about higher conversion rates. Most experts recommend a font size of 16 pixels or bigger for the body texts as most people read content on computer screens at a safe distance compared to printed materials. 16-pixel texts not only improve readability but also increase reading speed. An average web user, visually impaired or not, will likely turn away if he or she finds the text difficult to read.
Improved Usability
Small font sizes look long and cluttered in a web page. They also require too much scrolling as users navigate through extended blocks of text. Smaller texts also tend to increase line spacing, which is known to have a significant effect on comprehension.
Increased Visual Impact
In today’s increased mobile device usage, large texts are not only practical but also act as visual cues to catch attention and generate stronger emotional responses from readers. Bigger fonts make the content message concise, bolder, and more compelling.
Although larger texts have the most significant impact in enhancing website user experience, they have to complement the overall design. All components must serve to deliver the message that attracts readership and potential revenues.