The Internet

Enhancing Your Company’s Web Pages with UI/UX Design

Mega-conglomerates have all the resources to launch all kinds of media and marketing campaigns to push their brands and their products. They probably have teams of highly paid website designers from their offices in San Francisco, Las Vegas, or New York. But more than 30 million small businesses are also powering the USA economy. Are

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web search concept

What HTTPS is and Why You Need It

If you haven’t noticed, many websites you visit have the prefix “httpS” instead of plain old “http”. There’s also a little padlock before “https”. In this article, we explain what https means and why you should make sure your website URL has the “s”.  What is “HTTPS”? The short explanation to the added “s” is

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using laptop as a medium to different communication

A Simple Guide to Email Security

Email usage has evolved over the years. In the past, email was only used for exchanging messages within a specific organization. Now, it’s widely known for helping people communicate with people all over the world. Approximately 3.9 billion users actively use the service across the globe. This reveals that people find it necessary to have

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digitalized padlock and codes

Ensuring Your Safety Online: Why Businesses Should Invest in Security Testing

More and more people rely on technology in storing data and other important information, whether for personal or business purposes. However, there are still cases of security breaches that compromise the safety of anyone’s confidential information secured in their respective computers. Somehow, hackers find a way to intrude even the most secured IT systems around.

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boost website

Leverage Your Website to Boost Branding

Your brand image is the combination of all the details of your company from the colors you use to the language to the message you convey. One aspect you can work on to improve awareness and boost appeal is your website. The site makes the initial impression on your intended market. Experts on advertising and

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The Primary Elements of a Compelling CTA Button

There are several elements that work together to enhance the efficiency of your web design in online marketing. One of the most critical aspects is the “call to action” (CTA) button. The best performing CTA button categories include the “buy now,” “learn more,” and “subscribe” buttons. Regardless of the CTA buttons you pick for your

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Your Website, a Marketing Tool

A website is not just there to save the domain name of your brand. It is also there to serve as a place where people can look for information about your brand; it is your face online. Just like the actual face, you do not see beneath the surface.  What you see is what graphic

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Keyword research

3 Things to Keep Your Keyword Research Always on Point

Every time Google updates its algorithm, it affects all aspects of your SEO marketing efforts — including your keyword research strategy. This means that you should also get in the habit of revisiting your strategy to see if it’s still working or not.  Below are top three things to keep in mind when tweaking your

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Wi-Fi and Sensors: The Partners-in-Crime of GNSS Simulators

You may not be aware of it, but we’ve been using global navigation satellite systems (GNSS) for the longest time. Cars, helicopters, planes, and even mobile phones carry them. Big companies such as CAST Navigation use GNSS simulators for technology training purposes without flying a helicopter or a plane every day. Accuracy and availability are

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