In every e-commerce website, the conversion rate is crucial. It refers to the percentage of web visitors that complete a purchase online. A high conversion rate is above 10%, but it turns out that most e-commerce businesses only generate between 1% to 3% of it.
Interestingly, though, 3% isn’t a bad figure at all, since the average conversion rate is only 2.35%. It’s just that leading e-commerce websites can generate 5.31% and above, showing that achieving high conversion rates is entirely possible.
Let’s figure out how to improve an e-commerce website’s conversion rates and overall performance.
Solving Common E-commerce Website Issues
Many digital marketing experts pinpoint website issues as the leading cause of low conversion rates. Visitors aren’t likely to stay on an e-commerce website, let alone buy a product, that has full of problems, such as slow-loading pages, lack of user-friendliness and complicated order-processing.
Speed needs to be optimised to raise conversion rates and improve customers’ experience on your website. There are several reasons your website is slow, including a poor server performance. You should never downplay speed problems because according to research, 90% of shoppers leave an e-commerce website that took ages to load.
To speed up your website, using a reputable e-commerce platform like Magento, for example, is key. An acclaimed Magento agency from cities like London can help build and design your e-commerce website in this renowned platform. With fast and smooth website navigation that encourages purchases, you can expect higher conversion rates.
In addition, you probably run SEO campaigns and pay-per-click ads to garner website traffic effectively. You probably also capture leads through implementing other marketing programs, such as newsletters or email marketing.
However, high traffic and many leads won’t guarantee high conversion rates. Leads will barely help if you aren’t engaging enough with them. Ultimately, your conversion rates will also depend on your overall marketing efforts.
Working with the Right Experts
Getting help is necessary for all types of businesses. You can’t rely on yourself completely, even if you’re confident with your knowledge, skills and expertise. Remember that two heads are better than one, so even if you’re not particularly struggling with your e-commerce business, it remains vital to employ help.
Apart from working with a web design company, you should seek out shopping cart solution companies and invest in an inventory management software, email software and other services essential to make your operations more convenient. Be extra careful when choosing agencies to help you because working with the wrong one can easily shatter all your efforts, potentially resulting in the total failure of your business.
Hiring employees with competence and a strong work ethic is also critical. Train them with the assistance of professional trainers so that you can delegate your tasks to them with confidence. As your team grows further, you’d start to have managers and different departments, so value your employees with great leadership potentials. From there, you can hone their talents even more and work together to boost your conversion rates and be at par with leading competitors.
To sum it all up, bringing an e-commerce business to the top takes the work of various experts. Thus, don’t pressure yourself to solve your conversion problems alone; be open to receive help, and your expenses will return tenfold.