With many shops going online this year, good product photography is now more important than ever. High-quality images of your products and services can set your brand apart. Plus, these photos can influence purchase decisions, keeping users with short attention span truly engaged in your website. As this year ends, make sure your product photography is on point and remains effective as 2021 comes in.
Here are some product photography trends you can follow as they are likely to stay popular next year.
As a business owner, photographer, or marketer, you have to adapt to phones’ limited screen space. Product photos need to be more compact and vertically oriented. These photos should also adjust to screen spaces that apps provide for users. For instance,1200px by 628px is ideal for Facebook, while the best Instagram image size for posts is 1080px by 1080px (square) or 1080px by 1350px (portrait). This shouldn’t be a problem if you use a smart device to take the photographs, as you can frame them accordingly. But this can be an issue with DLSR cameras. You might need to take on more post-production tasks.
Authenticity is key
Consumers are increasingly looking for authenticity in brands. They shy away from any photos that have been obviously and heavily manipulated. A few adjustments on lighting, brightness, and contrast may be forgiven. But the overuse of Photoshop and other editing software may no longer sit well with consumers.
What do you need to do to achieve authenticity? Put more time and effort into the photoshoot itself. It pays to hire a professional photographer, stylist, designer, and model to get the images right the first time.
360-degree photography has become popular across many social media platforms. It has also penetrated large e-commerce websites, such as Amazon. That makes great sense. After all, now that online shopping is the norm, consumers would want to see a product’s entirety before purchasing it.
This trend can be a good way to showcase fashion items, such as sneakers and jewelry, online. The same goes for real estate. 360-photography can be a good start to offer a virtual tour to potential buyers. Industrial products can also benefit from 360-photography. Say you sell water bath lab equipment. It’s easier for your target buyers to see your product’s function and features if it’s photographed at 360°.
Minimalist photography is perfect for e-commerce as it puts more focus on the product itself while still creating a stunning image. You don’t have to steer clear from intense, colorful backgrounds or themes. All you have to ensure is the careful placement of every element to create high-quality minimalist images.
In this day and age, it takes great effort to stand out as a brand, catch users’ attention, persuade them, and convert them into loyal customers. But by capitalizing on these emerging product photography trends, you can make sure your product pages and websites remain competitive today—and as e-commerce continues to dominate the industry in the following year.