It’s no secret that in SEO, content is king. However, with the number of Google algorithm updates steadily increasing, SEO writing is sometimes a complicated math problem that you have to calculate to achieve faster results. Aside from keywords, it has to be written in the natural language of your visitors and offer answers to their questions.
So how do you write great SEO content that sells and ranks high on search engines? Here are some pointers for creating valuable content that will climb higher on Google.
Identify your target audience
The effectiveness of your copy depends on how well you understand the needs of your target audience. Even if you write a comprehensive marketing guide focused on advanced techniques, it won’t resonate with your readers if what they’re looking for is a beginners’ guide to digital marketing.
Additionally, not all posts need to be about the products or services you’re offering, but they should all tackle topics that are relevant to your industry. By writing interesting and informative content, you can assert your company as an industry expert and stay ahead of your competitors.
Understand the intent of your content
This might seem like a no-brainer, but many SEO agencies in London that overlook this step when optimizing their content. They know they want to generate more traffic for their clients but fail to dig deeper. Some marketers also fail to identify the search intent of their target audience when publishing their articles.
If you’re a seasoned digital marketer, you know that organic traffic isn’t the end all and be all. Ultimately, you want to increase the ROI of your client, and that means conversions. Your primary goal may be to drive phone calls, convert readers, and sell products but keep your eyes on the prize. Write content that’s meant to convert, rather than merely producing content that ranks high on Google.
Make headlines that pack a punch
Never underestimate the power of a headline. It captures the attention of readers and makes lasting impressions, urging people to click on your article instead of others on the SERP.
Write headlines that are clear, dynamic, and keyword-focused. In addition to a fantastic headline, elaborate your article’s topic on the meta descriptions and make it engaging. Remember, your title and meta descriptions are what show up in the search results. If they’re boring and generic, online users will scroll past them.
Invest in visuals
Sometimes, text alone is not enough to engage an online audience. People are visual, so they’re wired to notice images and respond to them.
Make your posts pop with images! Adding photos to your blog posts enhances the user experience, which in turn improves behavior metrics. Your content will also look more professional, cohesive, and authoritative with the right high-quality images.
Additionally, images can be optimized to help with SEO directly. Average page visitors will only see the pictures, but search crawlers see the text and keywords behind the images that can contribute to your SERP ranking.
Trends change, follower bases evolve, and Google’s pesky algorithm updates will continue to make shifts in your content strategy plans. If you meet the needs of your audience, you’ll get targeted traffic coming to your site and conversions that increase ROI.