Tag Archives: marketing

Three Tips For Promoting Your Gym

GymStarting a gym is a lucrative business idea, as more and more people are leaning towards the healthy lifestyle. There are some investments you need to make for you to earn big in the long run. These include equipment, personnel, and of course marketing.

Investing in the marketing aspect of your gym can help grow your business. Often, some gym and fitness centres are quite clueless on how to promote their business. They may even think that this side of the business is expensive.

If you are looking for some tips on how to do it right, here are some of the pointers to keep in mind, as approved by a reliable fitness marketing agency.

Work with influencers

If you want to target young people who are looking for fitspiration, you will need to work with influencers. Your influencers, of course, should be fitness enthusiasts to make your marketing campaign credible. This is a much cheaper way to market your gym compared to getting local celebrity endorsers.

Build an app or website

Your target audiences are online, so you need to reach them in various ways. Other than a social media page, you may need to build an app. Make it useful by adding some functions, such as heart rate recorder, steps tracker, and exercise scheduling. A website is also useful for sharing fitness information (through your blog)

Go free

Brand activations are a nice way to make your brand much more known. For one, you can set an “Open Gym” where people can work out for free. If they sign-up, they may get the free services of a fitness trainer for a month.

Marketing your gym should not be a difficult task. You have to keep it simple for your messaging to work. Partner with a reliable creative and digital marketing agency to make your plans happen.

Learn from These Examples of Successful Marketing Automation

Automation conceptThe facts are self-revelatory for marketing automation; 67% of industry-leading companies will be more likely to use marketing automation, according to the Aberdeen Group’s 2014 report. Another report from eMarketer states that marketers making use of automation have recorded a 50% increase in conversions from various campaigns.

Whether deployed in a B2B or B2C context, marketing automation has proven to be a game changer for companies in the online terrain. Aside from providing the opportunity to engage customers and prospects one-on-one, it also enables the business to build an actionable database of information that can be leveraged for brand building and loyalty programs. So, if your business is still struggling, here are a few examples a professional marketing automation agency can use to make a difference in your efforts.

Welcome campaign

How many emails can be sent personally especially if the company is operating in a customer-dense environment? The best bet is to automate the welcome emails. This ensures a standard yet personalized email for everyone who signs up.

Onboarding campaign

Customer onboarding has grown to immense levels of importance. Statistics indicate that majority of apps lose 77% of their daily average users within just three days of installation because users don’t know how to use the app. Onboarding helps to reverse this trend for savvy brands as they gently train users in the right usage of the platform.

Reactivation campaign

Lethargy in usage is frequent in business and many have passed through that phase. Some survived while others didn’t. The difference in many cases is the proactive move to re-engage users or customers. Marketing automation helps to bring them back into the fold.

List cleaning

While it’s great to have a long list of customers, it’s far more important to have those who are more likely to provide value to your bottom-line over time. Get rid of uninterested contacts and increase the delivery rate to popular email providers.

Marketing automation continues to gain vast relevance and increasing importance in online marketing as it delivers positive results while enhancing efficiency and efficacy of campaigns.

3 Reasons Video Marketing Is On The Rise

Youtube is being accessed on a mobile phoneAccording to Forbes, there are more than half a billion people watching videos on Facebook daily. The social media giant goes on to state that in the next four years, online video traffic will exceed eighty percent of all consumer Internet traffic. Hubspot narrows it down to seventy-four percent in 2017 while Internet hardware giant Cisco states that global web traffic from videos will reach eighty percent of the total Internet traffic by 2019.

Good For Business

The foregoing statistics indicate that the popularity of video content can only rise rapidly. The question asked by many decision makers is whether these statistics have any bearing on business. A survey revealed that almost eighty percent of marketers and small business owners who have invested in video marketing claim that it has a direct effect on their business.

Insivia reports that eighty percent of Twitter users watch video content on the social media platform while over five hundred million hours of videos are watched daily on YouTube. As intimidating as these statistics may seem, they are quite succinct given the global spread. Across Europe and even in London, more businesses are getting the services of a reputable video agency.

Video marketing seems to be the fastest growing strategy today, with many brands keying into its burgeoning potentials. Here are three reasons for its rapid rise:

Reduced Costs of Shooting and Production

Many years ago, video shooting and production was the exclusive privilege of large corporations and medium-sized companies willing to go out on a limb. Now, diffusion of technology has enabled even small companies and individuals to shoot and edit videos cost-effectively.

Video Content Gains Trust

Video marketing has the potential to strengthen customer engagement and for this reason, trust increases when video content is used. But in order to gain your audience’s trust, your video must be engaging and effective.

People Can Now Produce and Consume

Features such as Facebook Live allow consumers and brands to create and share their own videos. Other than reducing entry costs, it enables people to be consumers and producers.

Video content marketing is growing in leaps and bounds and to get the best out of this activity, brands are turning to professional video agencies for excellent services.

Deliver the Experience Customers Want

Customer care information for clients on a laptopYou may have thought that the customer has always come first for businesses for decades already, yet 2017 may prove different. Today, consumers have numerous companies to choose from in almost every kind of niche possible. With such a wide variety of choices, consumers tend to go with those who they feel connected to because those companies give them the experience they wanted.

Experiences Are Crucial

Customer experiences have perhaps never been more important than this year, 2017. To stay ahead of the competition, you can endeavor to give consumers the experience they expect or want from your company. How can you do that? You can do so by implementing the following marketing strategies, as suggested by pros at thirdstage-marketing.com.

Create More Relevant Content

Content creation continues to be an important tool to achieve a successful SEO strategy. To that end, you can use artificial intelligence to understand customers and predict what topics they want to read next. A.I. can then help you create more relevant content that will successfully bring traffic to your business website.

Speak with Your Target Market

Have you been engaging your target market enough? You can raise brand awareness, improve customer service, and retain customer loyalty just by engaging consumers on messaging and chat platforms. Messaging applications have more than 4 billion active users around the world. Do you want to tap into those billions? You can do so by budgeting resources into chat engagement.

Engage on Social Media More

Now, some messaging applications also double as social media platforms. You can engage customers as well on your social media accounts, but you have to go beyond simply having a social media page. You can use your targeted content to generate interest in social media. You can also encourage reviews that may increase your following online.

You can find many other digital marketing strategies that you can use to deliver a sought-after customer experience. With just the ones above, you can already deliver a one-of-a-kind experience. You can now start working with digital marketers with expertise in SEO and PPC services here in Denver to provide such an experience.

Recent Innovations in Television Marketing

A man watching television while sitting on a sofa The first officially paid TV dvertisement hit the airwaves 75 years ago. Since then, little has changed in television advertising for most people. Ads still appear between cuts of the shows you want to watch. With the advent of digital advertising (think online), it’s hard to imagine that there is still space for this relatively old marketing method.

Unexplored Potential

But don’t dismiss it just yet. While smart targeting might not be TV advertising’s strongest suite, there are many opportunities in the medium to take marketing to the next level. Imagine watching your favourite TV show but without the commercial break every seven minutes. The entire cast is fighting, a latecomer walks in with a bottle of Coke, and everyone is happy again.

Delivery of television signal to the home has also evolved. From one-way broadcasting, digital transmissions can create pathways for better data exchange between networks and viewers.

Bridging the Gap

The future, however, is not about online taking over. It’s about building the bridge between TV and other modern avenues like online advertising. Many companies have been attempting this method. They tie up content they show in TV ads with what is exclusively online. Most broadcasted ads nowadays end with URLS or leave their Part IIs online for audiences to “discover”.

Why TV Just Can’t Die

Believe it or not, online advertising has not been displaying a purely upward curve. The results they give on several KPIs still show some unpredictability, losing to the reliability of the results achieved with TV advertising. In addition, the reach of traditional TV advertising remains unbeatable.

Advertising in the modern day can be very challenging. It is also the reason that opportunities for success abound. While TV advertising is not for all businesses, cutting TV ad budgets due to it being arcane is misinformed. The couch and the tube will have to stay in the living room.

The Old and the New Marketing

Digital Marketing in SanduskyAre you still using traditional methods to increase your business’ client base? You may be mulling over the newspaper advertising cost in Sandusky, planning an eye-catching billboard or flyer design, or recording radio spots. Traditional marketing methods are tried and proven to be effective. Today, many businesses acknowledge the fact that digital marketing also offers opportunities that you can take advantage of.

The Old Still Work

Before digging deeper into digital marketing, it may be best to acknowledge the benefits of traditional marketing. Traditional marketing includes all print ads, television commercials, and radio spots. Traditional marketing has a proven success rate, thus, it cannot be entirely replaced. Young or old, literally anyone who has a television, radio, newspaper, or mail service can see or hear ads delivered through a traditional marketing medium.

The New Contributions

Digital marketing uses any form of electronic media to deliver promotions or advertisements. One of the biggest channels of digital marketing is the internet. With digital marketing, you can enjoy benefits which you may not have with traditional marketing.

The Real-Time Factor

With the use of electronic media, you can access and analyze data and statistics to know whether or not your marketing campaigns are successful. This happens in real time. Because of this instantaneous access to data, you can improve your future campaigns at the earliest time possible.

The Wider Scope

Since almost everyone is on the internet nowadays, you can have access to the millions of people online. You can have a wider audience for your marketing campaigns. Digital marketing is wide in its scope. People anywhere can see information about your business anytime they want.

The Affordable Costs

Apart from the real-time access to data and a wider audience, digital marketing also offers you reduced costs for promotions, ads, and campaigns. Marketing companies here in Sandusky likely have rates that are easy on the company wallet.

Traditional marketing may last for a long time, but the benefits and opportunities offered by digital marketing cannot be ignored. You can stick with traditional marketing, go with digital marketing, or try both and see the differences yourself.

The Only Reasons You Need to Go For PPC Management Services

PPCOne of the fastest ways to put your business at the frontline is through the use of paid search marketing services. It is also one of the most controllable methods for you to let people know that your business exists and you may have the products or services they require.

There are various paid search marketing tactics, and one of the most popular is Pay per Click ads. Through the help of a firm offering pay-per-click management services, such as Disruptive Advertising, you will find it easier to control your budget, but also expect better returns on investment for marketing and advertising campaigns. Here is how they can do all these for you.

Creation of PPC strategy

Every e-commerce business owner has their own personal needs and preferences and experienced PPC management companies know this. Thus, they tailor the campaign to best suit their clients’ requirements and marketing campaigns. To do this, they will study your business, the niche it belongs to, as well as the competition.

Only after they have done this will they create a strategy that will deliver the results you expect.

Researching of keywords

Keyword research is no mean feat. However, difficult as it is, it plays a huge role in many aspects of having a successful marketing campaign. With the help of PPC managers, you can rest assure your ads contain the most suitable keywords that cover your entire search landscape and target market, while also avoiding niches that do not fit your business.

Ad copywriting

Experienced PPC managers also make certain that their clients’ ads focus completely on the keywords of the ad group that falls on your website’s landing pages. Well-though of and developed ad copy writing also enables your website to have this strong “call to action” feature, which is necessary so that your visitors will take action, whether to buy your products or hire you for your offered services.

So invest in PPC management services now to enjoy a more prosperous advertising and marketing campaign.

Choosing Between SEO and Email Marketing for Your Business Website

SEODigital marketing has a lot of different approaches and strategies. What you must incorporate to your business depends on who your target audience is, their demographics, and their surfing habits. You have to gather data about them to make your digital marketing campaigns as effective as possible. Email marketing and SEO both are important, but which one should you focus on?

Email and SEO

Building an email list means growing your brand and reaching more audiences. Meanwhile, SEO is important to get your business and your brand out there. This is why many business owners find it hard to decide which one to use. What you can do is work with a digital marketing expert to know more about the strengths and weaknesses of both and how these affect your business and online presence.

Capitalizing on their Strengths

In the end, using both email marketing and SEO in Denver is a great way to grow your business. They have certain strengths that will work to your advantage, so knowing how to use them efficiently is vital to your success. A good balance of both, relative to your target audience’s behavior, can get you far and give you an edge over your competitors.

How to Choose if You Have to

When push comes to shove and you need to use only one or focus on one, the right choice would vary depending on your business and industry. For some, SEO delivers better return-on-investment because their customers rely a lot on search engines. For other industries, the combination of the word-of-mouth marketing, personal referrals, seasonal discounts and email marketing is the better choice.

Hopefully, you wouldn’t be in a position that will require you to choose which of the two to prioritize. However, it’s still better to know their individual strengths and how effective these strengths are for your business so you could ultimately make the right decision.

Why You Should Invest in a Seasoned SEO Agency

seoIn the SEO or digital advertising business, you probably have the following questions: what are the top Denver adwords trending today? What kind of content layouts work best for your customers right now? Which social media platforms are most frequented by your consumers?

If you can figure out some of these, then you have a little knowledge of SEO and online marketing. However, is it enough that you know “a little”? Nope. Far from it.

Here are the most important factors to take into account.

Knowing the right Adwords

It pays to know the right keywords your target market searches for. Even if you feel confident enough to gather the right Denver adwords through various Google tools, it still takes an expert to know exactly which ones of these actually work. You can do this only with the right tools – or the right experts, says C1 Partners.

Tailor Fit Strategies

Of course, these massive number of SEO tips online would make you feel like you are armed with enough knowledge to do your own SEO work.

Do not be fooled, however. While there are many tips online, you have to remember that these do not apply to everyone. Different businesses have different target markets, and in the same vein, these different target markets require different online marketing strategies to catch their attention.

Using the Right Media

Finally, it takes an expert to know where, when and how exactly to reach out to your potential customers. Even if you have the best content, posting it is useless if you do not have anyone to read it. Do not play the guessing game and let an expert handle these types of things.

Remember that online guides are not enough to inspire and create online marketing strategies. Online strategies can make or break your business. It is best to give this task to experts that you can trust.