Starting a gym is a lucrative business idea, as more and more people are leaning towards the healthy lifestyle. There are some investments you need to make for you to earn big in the long run. These include equipment, personnel, and of course marketing.
Investing in the marketing aspect of your gym can help grow your business. Often, some gym and fitness centres are quite clueless on how to promote their business. They may even think that this side of the business is expensive.
If you are looking for some tips on how to do it right, here are some of the pointers to keep in mind, as approved by a reliable fitness marketing agency.
Work with influencers
If you want to target young people who are looking for fitspiration, you will need to work with influencers. Your influencers, of course, should be fitness enthusiasts to make your marketing campaign credible. This is a much cheaper way to market your gym compared to getting local celebrity endorsers.
Build an app or website
Your target audiences are online, so you need to reach them in various ways. Other than a social media page, you may need to build an app. Make it useful by adding some functions, such as heart rate recorder, steps tracker, and exercise scheduling. A website is also useful for sharing fitness information (through your blog)
Brand activations are a nice way to make your brand much more known. For one, you can set an “Open Gym” where people can work out for free. If they sign-up, they may get the free services of a fitness trainer for a month.
Marketing your gym should not be a difficult task. You have to keep it simple for your messaging to work. Partner with a reliable creative and digital marketing agency to make your plans happen.