Clients and customers are important because they are the reason you are in business; without them, your company will close, and your brand will lose its identity. It is important to build a healthy relationship with them; experts agree that giving gifts is a good thing and develops rapport between you and your clientele.
An expert on business gifts from Australia cites the following items which you can give as a token.
A Good Book
If your clients love to read, giving them a relevant book will leave a good impression. Instead of an e-copy, give a printed one, because this works much like leaving a handwritten note to a colleague. Leave a message as to why he or she would like the book you gave them. Choose one that fits the personality and the goals of the recipient.
A Distinct Gift
If you want to make a lasting impression, give your clients a unique gift such as a bobble head of them, a shirt with your logo or anything that represents their personality. This approach shows how well you know your clients and their quirks. Think of something that is 100% about the recipient; providing them with such an item makes them remember you.
Wine is the go-to gift of many businesses, as it is readily available, and who wouldn’t want to drink a glass of earthy red or white wine as a nightcap? However, do not just give any wine, choose one that has a little flair and art to it, this makes it unique and catchy as soon as the recipient gets it.
There are many things where you can get a subscription ranging from meals to gourmet snacks to magazines discussing anything under the sun. Know your client to be able to give them a trial subscription of something they may love.
These are some of the unique gift ideas to give to your clients and customers; these help you build a stronger relationship with them.