The last two years have re-defined every industry, and the beauty and wellness sector is not alien to it. Consumer values have shifted for the better, as well. New trends and technology have entered the scene and will continue to transform the sector in the days to come. With many people sitting at home and practising social distancing, there was a stark decline in specific categories like makeup. But certain areas assumed more importance.
Skincare has raised a lot of interest, and the market saw an influx of related products. It will be two years, and still, the market is a bit jittery. Various brands have studied the market in these two years and have come up with solutions to suit the changing times. Therefore, you will find more fuss-free treatments, waterless creams, and recyclable packaging in whatever you see. Find out the top trends that have changed the beauty industry today.
You will find different kinds of aesthetic procedures in the market today that range from semi-permanent makeup and permanent makeup to clinical procedures that can leave you looking gorgeous in minutes. Microblading, dermaplaning, and hair extensions are some trends to have rocked the globe. You can now get your eyebrows tattooed painlessly and flaunt them with no worry for threading. Dermaplaning is another procedure that removes the hair and dead skin cells from your face and leaves you glowing.
If you come across an old lady flaunting knee-length hair strands, be sure that they result from hair extensions. DIYs seem to have taken a setback, as people have got bolder and are trying out fuss-free alternatives. You can also get your head micro-pigmented to emulate hair growth in bald patches. Get in touch with a scalp professional who may assist you with the procedure. This is a non-surgical and non-invasive technology that shows instant results. You can give it a try to hide your baldness. These are just a few of the services that have come up in the past year.
Targeting Specific Colour
Until some time back, beauty companies concentrated on fair-skinned beauties for their advertisements. This has also faced a lot of backlashes. There has recently been a push for inclusivity and equality that has led producers to cater to different skin colors and types. And, it is not just about makeup shades. Beauty products now target a healthy glow to the skin, no matter what color. The big brands are now more focused on multicultural users for their products. Additionally, products are being tested on dark skin, as dark and lighter skin needs are dissimilar. You can look forward to equitable skincare for all.
Rejig In the Salon and Spa Industry
Amidst the pandemic, people have not honored their spa and salon appointments. However, there are newer kids on the block today. The on-demand technologies are not tied to the traditional locations any longer. Consumers can now bring the spa and salon home directly. Top beauty startups and investors have seen the spark in the market today. These companies have integrated various booking tools and manage appointments on the move. Now, you can get connected to salons, spa therapists, and nail technicians beyond your geographical zones. Big investors are spending heavily on such avenues, wherein you will get therapists directly at your doorstep.
Supplements And Health Products
Another shift in the beauty and wellness industry has been towards eatables that promise beautiful skin, hair, and body. These products mostly revolve around food, drinks, and tablets. This approach helps consumers clean the internal systems alongside trying the latest beauty treatments. The companies are promoting beauty inside-out. The products also target weight loss, which seems to be a longstanding pain point among several consumers. More and more companies in the health and beauty sector are entering the space to discover newer opportunities. The most trending supplements revolve around biotin, Vitamin E, and L-Carnitine, among many others.
Another shift that the entire globe has embraced is recyclable products and packaging. Consumers aged 20-40 are very inclined towards this fad. Government regulations are also pushing the shift. Single-use plastic is being given a miss from several communities today. You will mostly find recyclable packing in the form of wood, jute, and virgin plastic filling in the gaps. The shift towards ecological packaging is also sparking the development of new sectors. Many cosmetics and beauty sectors have come up with refill centers at their retail outlets. So, now consumers have the option to fill up the desired quantity into their old containers. Thus, reducing landfills to a considerable extent.
These are just a few of the trends that have found mentioned here. You will see plenty of them coming up on your Insta searches online. So, get ready for the evolution.